Varsity, the cheer apparel maker, unveiled its Let's Go Pink! Program, a line of pink apparel and accessories available online and through sales associates with 20% of profits donated to the Susan G. Komen for the Cure.

From now until October 31, shoppers can purchase from a special line of pink items and help fund the research done by Susan G. Komen for the Cure. Pink items include pink poms, t-shirts, tanks, shorts, loungewear, jewelry and backpacks.

“Teams committed to raising awareness about Susan G. Komen for the Cure will really be able to show their dedication to the cause at games, pep rallies and fundraisers,” says Shannon Ahern, executive director of Varsity eCommerce. “We've heard wonderful stories about some of the things teams are planning this month, like cheering with pink poms at every game in October, and we wanted to find a meaningful way to help.”

Varsity has also partnered with the Office on Women's Health to collecting donations for children's medical research and other causes at fall events throughout the country.

“Varsity values the health of young women throughout their lives, from the time they attend their first camp to beyond, as they become mothers and coaches themselves,” says Ahern. “We are pleased to be able to make a commitment to breast cancer research and education.”