Vans helped raise $20,000 for the SXSW Cares Fund, designed to support the tragic victims of a hit-and-run at the Austin event.
Last Thursday, a car crash took the lives of two attendees and injured 23. The initial $20,000 was raised from SXSW at the Vans Village retail store.
Donations can also be made through the Vans website, where the company is selling Vans Band Re-issues to support the effort, or at the SXSW Cares website at: https://www.austincommunityfoundation.org. All proceeds will benefit the fund directly through a community-based disbursement process.
“Today, Vans grieves alongside everyone in the city of Austin at South by Southwest for the innocent lives taken last night on Red River St.,” Vans said in a statement. “We are deeply saddened by this senseless tragedy. . . We are sincerely thankful for the immediate response and care given to those affected by dedicated Austin professionals. The entire Vans family mourns for those lost and holds all those injured in our thoughts.”
