SGB Update Sportsmans

Sierra Bullets and Barnes Bullets Appoints New CEO

Most recently, Jim Bruno, the new CEO, was president at Vista Outdoors’ Bushnell unit, which holds many brands in its portfolio, including Bushnell, Simmons, Primos, Hoppes, Champion, Gold Tip, BeeStinger.

Report: Retail Sales Show Signs of Stabilization in May

The latest report from Circana reveals that U.S. retail sales, encompassing discretionary general merchandise and consumer packaged goods (CPG), have experienced a 1 percent growth, with consumers adapting their spending habits in response to moderating price pressures.

Smith & Wesson’s Revenues Expand 10 Percent in Fourth Quarter

Smith & Wesson Brands, Inc. reported earnings on an adjusted basis gained 43.1 percent in the fiscal fourth quarter ended April 30. Sales advanced 9.9 percent. Mark Smith, president and CEO, said, “We continue to expect healthy demand overall for firearms in fiscal 2025.”

Amazon to End Plastic Use In Shipping

Amazon will eliminate “almost 15 billion plastic air pillows annually to reduce its environmental footprint.” The company will use 100 percent recycled paper filler, which is recyclable and “offers the same, if not better, protection.”

Winnebago’s Quarterly Sales Sink 13 Percent

Winnebago Industries, Inc. reported profits fell 50.9 percent in its fiscal third quarter ended May 25 as sales declined 12.7 percent. The company indicated profitability improved sequentially in both its Towable RV and Marine Segments.

Fifty 1 Labs Acquires Drago Knives

The acquisition of Drago Knives, LLC, marks a milestone for Fifty 1 Labs as it expands its portfolio into the “growing market of throwing knives,” an ancient practice with a history that dates back to prehistoric times.

Gunstores.com Hires New VP of Business Development

Gunstores.com hired Eric Wille as its new vice president of business development. Wille comes to the firearms marketplace after serving in various leadership roles at Orchid, Gearfire and AcuSport.

X-Vision Optics Partners with Two New Rep Groups

X-Vision Optics reported that this collaboration “marks a milestone for the company as it seeks to broaden its market presence and enhance accessibility in all 50 States to its diverse range of night vision and thermal optics solutions.”

AnyCreek Secures $1.8 Million in Funding

AnyCreek, the Memphis, TN-based guided fishing and hunting experiences company, announced the completion of a $1.8 million seed funding round, brining total funding since its launch in 2022 to $3.3 million.

Orion Wholesale Promotes Nicholson to VP of Sales

Matt Nicholson is now responsible for sales team leadership, expanding new sales territories, developing new distribution channels and contributing to the company’s marketing and business strategies, reporting to CEO Brent Taylor.

Heckler & Koch Hires Sales Manager

Heckler & Koch welcomed back John Harrison as sales manager. Most recently, Harrison was the director of sales and marketing at PTR Industries, LLC, from 2017 to 2023. ·