SGB Update Sportsmans
28 Million Americans Plan to Travel by RV this Holiday Season
The latest data from the RV Industry Association (RVIA) identifies that economic uncertainty and unpredictable travel logistics will impact holiday plans nationwide. And for 28 million Americans, RVing is their holiday travel choice, up 33 percent from last year.
Smith & Wesson’s Fiscal Q2 Sales Slip 4 Percent, Eyes Return to Growth in Q3
The firearms manufacturer reported that profits on an adjusted basis fell 61.5 percent in the fiscal second quarter ended October 31, on a 3.9 percent revenue gain. The firearms maker continues to see healthy sell-through of its products and forecasts fiscal Q3 sales to climb in the range of 8 percent to 10 percent.
ICSC Survey: 152 Million Consumers Shopped In-Store Over Thanksgiving Weekend
ICSC’s 2025 Post-Thanksgiving Weekend Survey found that 152 million consumers visited shopping centers during the four-day shopping weekend, with 9 in 10 Gen Z consumers spending time in shopping centers. The survey further found that 84 percent of consumers shopped in-store or used in-store pickup, an increase of 6 percentage points from 2024.
Henry Holsters Taps Manufacturer’s Rep Agency to Expand Reach
Alliance Sporting Group will cover the outdoor, sporting goods and law enforcement markets for Henry Holsters’ portfolio of holsters and accessories, helping to expand the brand’s reach and availability across key territories.
RE:Public Makes First Hires to Cover Public Lands News
The non-profit news outlet, covering U.S. public lands initiatives, hired Elizabeth Hightower Allen as editorial director and Julianna Abuzzahab as social media manager.
Costco Total Company Comps Rose 6.9 Percent in November
The company reported net sales of $23.64 billion for the retail month of November ended November 30, an increase of 8.1 percent from $21.87 billion last year. U.S. comps, excluding changes in gas prices, rose 5.8 percent year-over-year for the four-week month.
Ski-Doo and Lynx Parent BRP, Inc. Posts DD Revenue Growth in Q3 on New Product Bump
The 14 percent increase in revenues was reportedly driven by higher ORV deliveries and favorable product mix following the “successful launch” of new products, partly offset by lower Snowmobile shipments. The company’s North American retail sales were reported down 4 percent year-over-year for the third quarter.
Sierra Bullets, Barnes Bullets Appoints E-Commerce and Trade Marketing Manager
Madi Woodward brings a strong background in the outdoor and shooting sports industries. She spent nearly five years at Nosler, most recently serving as marketing manager. She holds an MBA from Willamette University’s Atkinson Graduate School of Management.
Airstream Parent Thor Industries Delivers Double-Digit Growth In Fiscal Q1
Thor Industries reported a profit against a loss in the fiscal first quarter ended September 30 as sales grew 11 percent, above plan.
Cyber Weekend Shoppers Prioritize Price and Online Convenience
A survey conducted by Numerator found that over 56 percent of consumers who shopped during this year’s Cyber Weekend (Thanksgiving through Cyber Monday) did so primarily or exclusively online. A majority, 64 percent, also indicated rising prices impacted their purchasing power.
NSSF Reports Y/Y Decline in FBI Background Checks for Thanksgiving Week
The NICS figure for the week was reported down from 613,380 in 2024 for the same period. The 2025 total is a 13.6 percent decrease from that figure.
Chattanooga Shooting Supplies Hires Industry Vet as Merchandise Buyer
Prior to CSSI, Josh Gregor had a 22-year career with Big Rock Sports, commencing with roles in demand planning, merchandise buying and merchandise management.
NRF Reports Record Number of Shoppers Over Thanksgiving Weekend; Beats Expectations
Black Friday remained the top shopping day for both in-store and online, but but NRF said shoppers ramped up their activity over the weekend. Saturday had flat year-over-year in-store activity but saw an additional 10 million online shoppers compared to Saturday last year. The Sunday after Thanksgiving saw a surge in the number of shoppers in-store while the number of online shoppers declined year-over-year.
Adobe Analytics Sees Online Cyber Monday Sales Climb 7 Percent
Consumers spent a total of $14.25 billion online on Cyber Monday, up 7.1 percent YoY, topping Adobe’s initial projection of $14.2 billion, up 6.3 percent YoY. Sales of apparel grew 5.2 percent while sporting goods gained 6.0 percent on the day.
November Manufacturing PMI Sees New Orders and Inventories Contracting as Prices Increase
Production reportedly jumped into expansion, but Employment contracted at a faster pace, as 67 percent of panelists (the same as October) indicated that managing head counts is still the norm at their companies, as opposed to hiring.
