SGB Update Sportsmans

Traditions Firearms Appoints VP of Sales
Traditions Performance Firearms appointed Jason Evans as VP of Sales. Evans formerly held executive sales positions with shooting brands including Benelli, Weatherby and Blaser.

Helly Hansen Opens Munich Store
Helly Hansen, the Norwegian outerwear maker owned by Kontoor Brands, opened its first owned store in Germany in the city of Munich.

EXEC: Newell Outdoor & Rec Business Core Sales Grow for First Time in 4 Years
The Outdoor & Recreation segment of Newell Brands reported its first gain in core sales in four years, led by high-single-digit growth at Coleman and helped by accelerated investments in innovation. Christopher Peterson, Newell’s president and CEO, said on an analyst call. The segment also includes Baby Jogger, Bubba, Campingaz, Contigo, Ex Officio, and Marmot.

Utah’s Al’s Sporting Goods to Close Boise Location
Al’s Sporting Goods plans to close its location in Boise, ID. The outdoor retailer will continue to operate three stores in Utah in Logan, Orem and St. George and one in Idaho in Idaho Falls.

UofM Consumer Sentiment Index Improves for Second Straight Month
The University of Michigan’s Consumer Sentiment Index rose to 55.2 in July, up from 49.5 in June and improving for the second straight month. However, the index remained well below last July’s 61.7 due to concerns over the economy and inflation.

Report: Fishing Participation Shows First Decline Since 2021
The American Sportfishing Association (ASA) announced the results of the 2026 Special Report on Fishing. In total, 57 million Americans, roughly 18 percent of the U.S. population, went fishing in 2025. While up nearly 25 percent from a decade ago, total participation is down from 57.9 million in 2024 – the first year-over-year decrease since 2021.

Columbia Sportswear Hikes FY EPS Outlook as International Drives Q2 Beat
Columbia Sportswear Co. raised its guidance for sales and earnings for the year as second-quarter sales topped expectations with strong sales in international regions offset continued declines in the U.S. Sales declined 4 percent in the U.S. Among brands, sales increased 1 percent for Columbia, 14 percent for Prana and 6 percent at Mountain Hardwear while declining 14 percent at Sorel. Earnings were boosted by a 93-cents a share tariff refund credit.

Report: U.S. First Half 2026 RV Shipments Fall Double Digits
Through the mid-year, or first half (H1) period, shipments were reportedly down 14.2 percent with 163,644 RVs shipped for the six-month period. Van Campers and Mini Type RVs each grew in the mid-teens for the H1 period. Van Campers and Mini Type RVs each grew in the mid-teens for the H1 period.

Camping World Cuts Earnings Guidance on Weakening RV Demand
Camping World Holdings, Inc. (CWH) reported profits slumped 24.0 percent in the second quarter ended June 30 as sales slid 2.1 percent. The recreational vehicle retailer slashed its earnings outlook for the year due to deteriorating RV conditions and margin pressures tied to inventory-clearance efforts.

Sturm, Ruger Bangs Out 19 Percent Growth in Q2
The estimated sell-through of the company’s products from the independent distributors to retailers in Q2 2026 increased by 19 percent from Q2 2025, exceeding a 5 percent increase in adjusted NICS during the same period.

Boot Barn Again Hikes Outlook on Fiscal Q1 Beat, Tariff-Refund Benefit
Boot Barn Holdings, Inc. raised its earnings outlook for the year after reporting sales and earnings top expectations for the fiscal first quarter ended June 28. Sales jumped 17.7 percent in the quarter, with same-store sales ahead 4.7 percent.

Nexus Outdoors Acquires Blackfin Rods
Nexus Outdoors announced the acquisition of Blackfin Rods, the Hobe Sound, FL-based manufacturer known for its American-made saltwater and freshwater fishing rods. The acquisition adds Blackfin to a growing portfolio that includes ScentLok Technologies, Blocker Outdoors, Whitewater Fishing, Hardcore Waterfowl, and TUO Gear.

Garmin Ltd. Exceeds $2B in Q2, Boosted by Fitness Segment; Lifts FY Guidance to Over $8B
Garmin Ltd.’s sales expanded 11 percent in the second quarter, propelled by gains of 25 percent in its Fitness segment and 14 percent in its Marine segment. Earnings on a pro-forma basis rose 29 percent. Garmain lifted its outlook for the year.

Bowtech and Diamond Archery Relocate to Houston
Bowtech and Diamond Archery, both owned by Pure Archery Group, are relocating operations from Eugene, OR, to Houston, TX. The relocation includes an expansion of operational capabilities and a new facility.

Traditions Firearms Hires Product Manager
Traditions Firearms has appointed Keith Heinlein as product manager. He had been Stoeger’s product manager at Benelli USA for just over 18 years.









