SGB Update Sportsmans

Can-Am Sales Group Appoints Senior National Account Manager, Canada
Can-Am Sales Group, LLC. appointed Stephanie Gevry, formerly director of business development at Pelican International, to senior national account manager as part of the sales agency’s Canadian team.

EXEC: Equip Strengthens Leadership to Support Next Growth Phase
Rob Maynard, previously chief financial officer, has been appointed chief operating officer, leading buying and sourcing, inventory and analytics, and IT and systems. Richard Pinner, formerly VP of Sourcing and Product Development at Pentland Brands, succeeds Matt Bingham, who leaves the company this month after 12 years of service.

NSSF: Adjusted NICS Background Checks Positive for Fourth Straight Month
The National Shooting Sports Foundation (NSSF) reported that its NSSF-adjusted National Instant Criminal Background Check System (NICS) figure for May 2026 increased 3.2 percent year-over-year, the fifth consecutive month of gains.

D&M Holding Co. Acquires Czech-Based Ekochem 94 S.R.O.
D&M Holding Company, Inc. (D&M), based in Tampa, FL, has the Czech-based industrial design and engineering company Ekochem 94 S.R.O. The acquisition expands D&M’s global footprint and capacity to manufacture machinery, energetics and raw materials needed for defense manufacturing independently.

GSI Outdoors Appoints Shawn Hostetter as CEO
Following the recent announcement that its original founders have reacquired the company, GSI Outdoors has named outdoor industry veteran Shawn Hostetter as its new chief executive officer, effective immediately.

Yeti to Open First Store in Georgia
Yeti is opening a store in Atlanta this month, its first in Georgia, with grand-opening festivities set for June 18-21. The Atlanta store will be Yeti’s 28th location.

Airstream Parent Cuts FY EPS Outlook on Weak Quarterly Results
Thor Industries lowered its earnings guidance for the year as third-quarter results missed expectations. The RV maker said its results are being impacted by “low consumer confidence, cautious independent dealer ordering patterns and ongoing tariff-related and inflationary cost dynamics.”

Sportsman’s Warehouse Posts 2.1 Percent Comp Sales Growth for Fiscal Q1
Performance for the quarter ended May 2 was said to be driven primarily by a 7.4 percent gain in Hunting and Shooting Sports, led by firearms, ammunition, and less-lethal personal protection, with some additional event-driven demand.

Outdoor Holding Company Appoints Director of AI Strategy & Implementation
The owner of GunBroker.com has appointed Erich Buerger to the newly created role of director of AI Strategy and Implementation. He is expected to lead the development, coordination and execution of AI initiatives across the company.

RideNow Group Set to Join Russell 2000 and Russell 3000 Indexes
The powersports dealership group that partners with most major powersports brands said the move is part of the company’s 2026 reconstitution of the Russell U.S. Indexes.

Bass Pro Shops Plans First Store in New York Metro Area
Bass Pro Shops is planning to open a store in Hicksville, NY, its first store on Long Island and first in the New York Metropolitan area. The Hicksville Bass Pro Shops would be the chain’s only location in downstate New York.

Costco’s Fiscal Q3 Earnings Advance 15 Percent, Comps Jump 9.8 Percent
Costco Wholesale Corp, reported earnings rose 15.3 percent in the fiscal third quarter ended May 10. U.S. same-store sales grew 9.4 percent, or 6.8 percent excluding the impacts from changes in gasoline prices.

C&H Precision Partners Forms Partnership with Texas’ Merus Adventure Park
As part of the partnership, Buck Holly, owner of C&H Precision, has acquired an ownership stake in Merus Adventure Park and will help lead the development of long-range precision hunting, executive retreat programs, and industry training experiences, and will host outdoor activations at the property.

Morakniv Signs New Exclusive U.S. Distribution Agreement
Liberty Mountain’s partnership with Morakniv strengthens nationwide access to this heritage brand by enabling inventory availability, streamlined ordering, and responsive support backed by Liberty Mountain’s distribution capabilities.

Survey: Wilson, New Balance, Nike Among “Most Patriotic” Brands
Wilson ranked 21st on Brand Keys’ 25th Annual Survey of the Top 100 Most Patriotic Brands, the highest of any brand in the sporting goods industry. Among other industry brands, New Balance landed at 32; Nike, 40; Gatorade, 44; Dick’s Sporting Goods, 56; Converse, 57; Smith & Wesson, 64; Patagonia, 68; L.L. Bean, 72; and Remington, 91.









