SGB Update Sportsmans
C4 Waterman Designated Official Rescue Sled by U.S. Lifesaving Association
The United States Lifesaving Association (USLA) has exclusively designated the C4 Waterman iRescue Board as the official rescue board of the USLA and the C4 Waterman iRescue Sled as the official rescue sled of the USLA. The endorsement sheds light on the
Nike/Reebok Settle Tebow Jerseys Lawsuit
Nike Inc. and Reebok International Ltd. have settled a lawsuit over the right to sell New York Jets football apparel bearing the name of the Jets' new quarterback, Tim Tebow. According to a final judgment made public on Tuesday by U.S. District Judge
Flow Society Signs Connor Martin as Endorser
Big Idea Brands, LLC, owner of Flow Society lacrosse lifestyle apparel brand, has signed professional lacrosse player Connor Martin as their official brand ambassador…
N3L Optics Survey Indicates Americans Understating Health Benefits of Sunglasses
Nearly half of Americans do not wear sunglasses, according to a survey conducted by N3L Optics, a sports performance sunglass retailer owned by Luxottica Group, parent of the Oakley premium sports brand…
Dancin’ Dogg Golf Hires European Business Manager
Dancin’ Dogg Golf, the maker of the OptiShot Infrared Simulator in-home virtual golf system, named Mike Smith its European Business Manager…
Vanguard Names Marketing Chief for North American Outdoor Division
Vanguard USA hired Robert DeRosier as marketing executive overseeing all North American marketing activities related to the company's Outdoor division…
NRS and Forge Motion Pictures Release Hi-Def Film Series
NRS and Forge Motion Pictures launched a new short film series entitled, Of Souls + Water on Sunday. Filmed in exquisite high definition, five episodes tell the real stories of five character archetypes, all bound…
New Era Enlists Craig Robinson and Nick Offerman in New MLB Marketing Campaign
New Era unveiled its 2012 Major League Baseball (MLB) marketing campaign celebrating rivalries and team pride. The campaign features Craig Robinson from “The Office” and Nick Offerman from “Parks and Recreation” in a series of commercials demonstrating th
Polartec Promotes Two Marketing Employees
Polartec announced two promotions in the marketing department. Allon Cohne, formerly the North American marketing manager, is now the global director of marketing and Katie Macomber, formerly the marketing coordinator, is now the special events manager…
RECALL: 40,000 Topeak Babyseat II Bicycle Carrier Seats
Todson Inc. of North Attleboro, MA is recalling about 40,000 of Topeak’s bicycle carrier seats for kids because they pose a laceration and fingertip amputation hazard, according to the U.S. Consumer Product Safety Commission. Todson has received two
Infiniti Golf Reaches Distribution Agreement with Golfsmith Europe
An agreement with Golfsmith Europe has been reached to distribute Infiniti Golf clubs throughout their professional clubmakers network in Europe and the United Kingdom. Sales will begin imminently with Infiniti Golf’s complete line of custom irons,
CamelBak, Fox Racing Parent Expands Credit Agreement by $30MM
Compass Diversified Holdings (CODI), a publicly traded private equity fund that owns Fox Racing Shox and CamelBak, exercised April 2 an option under a credit agreement to borrow another $30 million and reduce it borrowing costs…
Vapur Hires Verde PR and Consulting
Vapur, which designs and manufacturers collapsible hydration bottles, has hired Verde PR & Consulting as their public relations agency of record…
ACK Launches New Logo to Reflect Growth Beyond Paddle Sports
Austin Canoe and Kayak (ACK) launched its new ACK logo and tagline “Outfit Your Adventure” to support the company’s expansion from a paddlesports dealer to an all encompassing outdoor adventure retailer…
Senate Passes 90-day Extension of Transportation Bill
The U.S. Senate followed the House of Representatives' lead and passed a 90-day extension to the nation's multi-year surface transportation bill, preserving for now federal funding for a variety of bicycle and pedestrian trail projects…
