SGB Update Sportsmans

Silencer Central Hires Kelly Streiff as Chief Revenue Officer
Most recently, Streiff served for over eight years as VP of Sales and Marketing at Proof Research and was national accounts sales manager at Leupold & Stevens for nearly five years after getting her industry start at Cabela’s.

Winnebago’s Q1 Revenues Slump 18 Percent
The maker of motorhomes and towables reported a loss in the first quarter due to an 18.0 percent decline in sales, as the company was unable to offset revenue and margin declines in its RV segments by gains in its Marine segment, led by the Barletta and Chris-Craft brands.

Wilson Combat Adds Performance Engineering Company Via Lehigh Defense Acquisition
The Wilson Family Companies, LLC, led by Founder and CEO Bill Wilson, also owns Chip McCormick Custom, Circle WC Ranch, Khumba Bush Camp, Scattergun Technologies, Wilson Custom Ammunition, and Wilson Combat.

U.S. Consumer Confidence Worsens in June
U.S. consumer confidence unexpectedly declined in June, underscoring anxiety about the potential impacts on the economy and job market from higher U.S. import duties. The Conference Board’s gauge of confidence decreased 5.4 points to 93.

Amazon Expands Same-Store Day Delivery to More Rural Markets
The rural push comes as Amazon’s delivery speed hit record levels in 2023 and 2024, and the number of items Amazon delivered the same or the next day in the U.S. increased over 30 percent so far this year compared to the same period last year.

MarineMax Expands Role for EVP and Chief Digital Officer
The nationwide boat dealer with 70 dealerships announced that Shawn Berg, EVP and chief digital officer, is taking on an expanded role to help support the company’s strategic growth and innovation initiatives.

Redarc Partners with Command Electronics; Strengthens Commitment to the U.S. RV Market
Command Electronics, a third-generation, family-owned and operated business since 1969, brings over 50 years of manufacturing experience to the partnership. With their facility located near the heart of U.S. RV production in Elkhart, IN, Command’s capabilities complement Redarc’s product portfolio.

Mechanix Wear Protective Apparel Acquires Kinco to Broaden Portfolio
Kinco manufactures and distributes gloves for farm, outdoor, and industrial use, with an enthusiast following in the ski and snowboard industry. This transaction represents the second add-on acquisition for the Mechanix Wear platform, which previously acquired Chicago Protective Apparel.

Airstream Parent Thor Industries Sets Stock Buyback
The Board of the manufacturer of recreational vehicles retired its share buyback plan and reauthorized the company to repurchase up to $400 million of its common stock.

Archon Firearms Streamlines U.S. Operations
Archon Firearms USA will oversee all import, distribution and customer service for U.S. dealers and customers. The company expects to complete the transition from PTR Industries to Archon Firearms USA in August.

Sons of Liberty Gun Works Appoints VP, Sales & Marketing
Sean Murphy is an industry veteran with extensive experience in the firearms industry, having held roles in sales, marketing, training, and product management at KGM Suppressors and Nightforce Optics.

Revelyst Closes Bushnell Factory Outlet in Kansas
The parent of Bushnell, closed the brand’s factory outlet in Lenexa, KS, after 25 years in operation. Last year, Revelyst also closed Bushnell’s HQ in Overland Park, KS, and consolidated many of its outdoor performance brands into one office in Bozeman, MT.

Sturm, Ruger Adds Leupold & Stevens CEO Bruce Pettet to Board
Bruce Pettet, president and CEO of Leupold & Stevens Inc., the manufacturer of telescopic sights, red dot sights, binoculars, rangefinders, spotting scopes, and eyewear located in Beaverton, OR, will serve as an independent director.

Orvis Cites Tariffs in Latest Layoff Talk
The company plans to lay off 4 percent of its workforce, or at least 50 employees, by the end of the year due to the impact of tariffs. Orvis President Simon Perkins said the “Tariffs disrupted our business model in ways we haven’t faced before and have exposed a clear path to solidifying our long-term future.”

Seaguar Makes New Appointments on Sales and Marketing Teams
Seaguar has appointed Christopher Rosella to assistant sales manager and John Whelan to assistant marketing manager. Both “bring new perspectives and add an exciting level of enthusiasm to the Seaguar business.”