SGB Update Sportsmans

Kickstarter Surpasses $1 Billion in Pledges

Kickstarter said it surpassed $1 billion in pledges on March 3. The crowdfunding site has been used by dozens of entrepreneurs in the sporting goods space to launch new products and even companies and is now commonly used as a product development tool tha

Mizuno Kicks Off ‘What if Everybody Ran?’ Campaign

Mizuno Running released “What if Everybody Ran?,” a study it commissioned from the University of North Carolina (UNC) Kenan-Flagler Business School, to kick off its marketing campaign of the same name. The campaigncelebrates running's impact on indi

Clarks Appoints President, Americas

Clarks footwear appointed Geralyn R. Breig to the position of president, Americas region. Geralyn most recently served as SVP and President of North America at Avon Products…

Adidas’ Outlook Dampened by Currency Woes

Excluding the impact of currency-fluctuations, Adidas Group reported a blowout fourth quarter, with currency-neutral (C-N) sales ahead 12 percent and operating profit up almost fourfold compared to the prior year. On a C-N basis, Adidas Brand sales grew 1

SFIA National Health Through Fitness Day Garners Bipartisan Support

More than 130 Congressional meetings were held during the Sports & Fitness Industry Association’s (SFIA) 15th Annual National Health Through Fitness Day on Wednesday, March 5 to lobby for legislation that supports physical activity. Fifteen celebrit

Under Armour Announces Promotions

Under Armour Inc. announced a number of promotions across its organization to support its growth. Among those receiving promotions were Jason Archer, Brian Boring, Kelly Cortina, Dave Dombrow and Josh Rattet…

Edwin Watts Partners with Golfweek

On the heels of Worldwide Golf’s recent acquisition of Edwin Watts Golf Shops, the company announced a partnership extension with Golfweek, whereby the specialty retailer will serve as the official presenting sponsor of the Golfweek Amateur Tour…

Study Identifies Metro Urban Cyclists as Potent Force

Metro urban bicyclists are more diverse, affluent and better educated than the average adult U.S. cyclist and significantly more inclined to buy their bikes from independent bike dealers than mass merchants, according to third annual American Bicyclist St

Reebok Revamps Logo

Reebok has unveiled its new brand mark – the Reebok Delta symbol. The branding change coincides with Reebok’s singular focus on fitness. The new Reebok Delta symbol represents the positive and transformative change that fitness can have on a person