SGB Update Sportsmans

NSSF: Adjusted NICS Background Checks Decline for Fifth Straight Month

The National Shooting Sports Foundation (NSSF) reported that the June 2025 NSSF-adjusted National Instant Criminal Background Check System (NICS) figure slipped 5.1 percent year-over-year, marking the fifth consecutive month of declines. June still marked the 71st consecutive month of exceeding one million sales-related background checks.

NSSF Appoints Silencer Central CEO to Board of Governors

Brandon Maddox founded Silencer Central in 2005 to simplify the silencer purchasing process for sportsmen and firearm enthusiasts. The NSSF appointed Maddox to its Board of Governors during the NSSF’s recent mid-year meeting.

Adobe Forecasts Almost $24 Billion In Amazon Four-Day Prime Day Sales

Amazon’s four-day Prime Day event, running from July 8 to 11, is expected to drive online spending across U.S. retailers to $23.8 billion, representing 28.4 percent year-over-year (YoY) growth and the equivalent of two Black Fridays, according to data from Adobe Analytics.

Lancer Systems Secures National Rep Coverage

Lancer Systems, a maker of rifles and related components, signed Ken Jefferies & Associates, gaining national sales coverage for the first time in company history.

Kimber Appoints Chief Operations Officer

Scott Moore was promoted to COO. He recently returned to the Alabama-based firearms manufacturer after a brief stint at E-One, a firetruck apparatus manufacturer. Before his return, Moore served seven years as the VP of operations for Kimber.

Sturm, Ruger to Acquire Anderson Manufacturing

The purchase, including Anderson’s manufacturing facility and machinery, is expected to strengthen Ruger’s production capabilities and expand its product offerings. Ruger will not continue the Anderson Manufacturing brand or its firearms products

Remark Closes on $16 Million Series A Funding Round

The round was led by Inspired Capital, with participation from Stripe, Neo, Spero Ventures, Shine Capital, and Visible Ventures, bringing the company’s total funding to $27 million. Remark describes itself as an AI company making online shopping more human.

Revelyst Unveils Bozeman Innovation Center

The parent company of the Bell, Bushnell, CamelBak, Fox, Giro, and Simms Fishing brands, and others, has opened the Bozeman Innovation Center, a new hub of “outdoor gear excellence” for several of its brands.

Kuiu Continues Retail Store Expansion in Texas

The manufacturer of hunting gear, opened its latest retail store in San Antonia, TX, following the launch of its Dallas retail location, deepening its presence in the Lone Star State.

NSSF Hires Lisa Davis as VP of Human Resources

Davis brings over 25 years of HR leadership experience across multiple industries, including firearms, e-commerce, healthcare, manufacturing, and global IT consulting. She succeeds Deb Kenney, who recently retired after 29 years with the association.