SGB Update Sportsmans

Two Ten Launches National Footwear Cares Month

Two Ten Footwear Foundation and Amazon Fashion kicked off National Footwear Cares Month, an unprecedented, industry-wide community service event unifying 100 footwear companies and over 6000 volunteers who will be supporting local charities in a broad ran

Adidas Outdoor Signs Ice Climber

Adidas Outdoor added ice alpinist Ben Erdmann, 26, to its team of athletes. Erdmann was introduced to the sport of ice climbing when he was 15, and has since made several notable ascents in Alaska’s Kichatna Mountains…

47 Brand Hires Consumer Marketing Manager

’47 Brand, a privately-held premium sports lifestyle apparel and headwear brand, announced that Ryan Johnson has been hired as consumer marketing manager. He previously worked for New Era Cap…

Dickies X Tilly’s Desert Lounge Announced

Dickies and California-based specialty retailer Tilly's announced the Dickies X Tilly's Desert Lounge in Palm Springs, April 10 and 11. The brands will showcase a variety of music acts at the legendary Ace Hotel…

Yakima Working to Cut Off Gray Market Sales to Costco

Yakima told its authorized dealers last week that it was working with an international distributor to cut off sales to Costco Wholesale Corp. after learning the warehouse club was selling two of its SKUs at some of its U.S. stores…

Lenzing Hastens Tencel Plant Amid Plunge in Basic Rayon Fiber Prices

Lenzing Group has shelved plans for a plant that makes basic viscose, or rayon, fibers in India, so it can step up construction of a factory that will make specialty fibers used by several outdoor and athletic brands to improve drape and wicking, enhance

Lululemon Athletica Reports Flat Q4 Earnings

Lululemon Athletica reported flat earnings in the fourth quarter, coming in slightly better than an updated forecast provided in January. Comparable-store sales decreased 2 percent, but direct-to-consumer revenues rose 25 percent for a blended comp rate o

Mizuno USA Signs Atlanta Braves Shortstop

Mizuno USA signed a multi-year partnership as the official glove provider for the defensive phenom and Atlanta Braves shortstop, Andrelton Simmons…