SGB Update Sportsmans
Report: Under Armour Offers Mega-Deal to Kevin Durant
According to a report from ESPN.com, Under Armour has offered Kevin Durant, the Oklahoma City Thunder superstar forward, a 10-year endorsement package worth between $265 million and $285 million. The deal also reportedly includes Under Armour stock and in
Ibex Outdoor Clothing Hires the Pacific Sierra Group
Ibex Outdoor Clothing announced that Justin Singer of the Pacific Sierra Group has taken over sales representation for Ibex in the Southwest region, covering the states of California, Nevada, Arizona and Hawaii…
Patagonia Launches “Vote the Environment” Campaign
Patagonia launched a crowdsourced art campaign inviting artists & designers to create a collection of designs to express why they believe the environment is the #1 issue in the upcoming election and inspire people to vote – especially young people. Accord
GO Outdoors Survey: 80 Percent Have Camped in the Last Year
According to a new survey carried out by U.K. outdoor clothing and equipment retailer GO Outdoors, 37 percent of U.K. respondents said they had been camping within the last month, but a whopping 80 percent said they had camped in the last year. Nearly hal
Sportsman’s Guide Launches Brand Campaign
Sportsman’s Guide has launched a major brand campaign and redesign centered around a “Share The Thrill” rally cry that unites sportsmen both through their love of the outdoors and finding great deals on gear. At the core of the extensive
Cabela’s Confirms Fall Launch of Icebreaker Co-branded Apparel
Cabela's confirmed it will launch a co-branded line of merino wool apparel base layers this fall with Icebreaker as reported by The B.O.S.S. Report June 11…
TransRockies Run Concludes in Colorado
Hoka One One, Balega, Salomon and Adidas athletes were among those taking the podium at the 2014 PepsiCo TransRockies Run, which concluded Sunday in Beaver Creek, CO after six days, 120 miles, and 20,000 feet of climbing…
NSSF Board of Governors Elects Two New Members
The National Shooting Sports Foundation Board of Governors announces the election of its newest board members…
BRG Sports Promotes Dan Arment to EVP
BRG Sports, Inc., formerly Easton-Bell Sports, promoted Dan Arment to executive vice president of BRG Sports. In addition, Arment has also been named president of Bell Cycling Products and has assumed a position on the BRG Sports board of directors. He wi
TJX Companies Beats Second Quarter Guidance
The TJX Companies Inc. reported net sales and consolidated comparable store sales increased 7 and 3 percent respectively in the second quarter ended Aug. 2. The off-price retailer reported solid merchandise margins, improved performance at its apparel bus
Legacy Paddlesports Shifting Whitewater Brand to Direct Only Model
Legacy Paddlesports will stop selling its Liquidlogic whitewater boats through dealers Oct. 1, 2014 and shift to a direct-to-consumer model. Legacy Partner Shane Benedict said while the move is painful it is right for the company, its employees and the wh
Adidas Snowboarding to Sponsor Louif Paradis
Adidas Snowboarding added Louif Paradis, the elite snowboarder, to its roster of sponsored athletes.
BRG Sports’ Klodnicki to Present at OIWC Interbike Event
OIWC, or Outdoor Industries Women's Coalition, announced that Jessica Klodnicki, executive vice president and general manager of Bell Helmets & Blackburn Accessories, will be the featured speaker at the Interbike Keynote and Awards Presentation on We
Reynolds Cycling Promotes Erwin to New GM-Europe Position
Reynolds Cycling, manufacturer of high-performance race wheels for mountain and road bikes and pioneer in carbon fiber and aero technology, has promoted Travis Erwin to the newly created position of European general manager…
Gun Control Group Asks Kroger to Ban Frearms
Moms Demand Action for Gun Sense in America has petitioned Kroger’s to prohibit the open carry of guns in its stores…
