SGB Update Sportsmans
Nikwax to Sponsor Solo Row from Japan to California
Nikwax athlete and accomplished paddler Sonya Baumstein currently is training to be the first person to complete a 5,700-nautical mile solo row from Choshi, Japan to San Francisco, CA in 2015…
Trek Factory Racing and PeopleForBikes to Unveil Advocacy Initiative at Tour de France
PeopleForBikes and Trek Factory Racing will officially debut an ambitious new initiative to improve cycling for everyone at a press conference in England next month at the Tour de France opening ceremony and team presentation. …
Revised Data Shows Sharp Drop in Consumer Spending in First Quarter
The federal government said new economic data show Americans lowered, rather than increased, their spending on non-durable goods such as apparel and footwear in the first quarter…
Sequential Brands Agrees to Acquire Galaxy For $100 Million Plus Stock and Warrants
Sequential Brands Group, Inc. has signed a definitive agreement to acquire Galaxy Brand Holdings, Inc., which owns the fitness brand Avia, basketball brand AND1 and outdoor brand Nevados for $100 million in cash, 13.75 million shares of common stock of th
Academy Sports to Open Second Store in Columbia, SC
Academy Sports + Outdoors will add a second store in Columbia, SC in July 2014 and has renewed its multi-year partnership with the Univ. of South Carolina. The new 72,000 square foot store…
Fanatics Appoints Chief Marketing and Revenue Officer
Fanatics, Inc. hired Chris Orton as chief marketing and revenue officer. Reporting directly to CEO Doug Mack, Orton will be responsible for the strategy and execution of Fanatics’ marketing efforts across the company’s own sites and its networ
Academy Sports Renews Partnerships with Univ. of Alabama and Auburn Univ.
Academy Sports + Outdoors renewed its multi-year partnerships with the University of Alabama and Auburn University…
Skratch Labs Selects Australian-New Zealand Distributor
Skratch Labs has selected Australian-based Distributor FE Sports to distribute its real fruit hydration drink mix in Australia and New Zealand…
PGA Tour Superstore Sets $5,000 Grant to The First Tee of The Grand Strand
PGA Tour Superstore will make a $5,000 grant to The First Tee of The Grand Strand to deliver…
Foot Locker Ad Stars NBA Draft Prospect Dante Exum
Foot Locker, Inc. launched on YouTube a series of five new commercials with Adidas featuring NBA Draft prospect Dante Exum of Australia…
Score of Brands to Exhibit at SIA Media Event in NYC
Twenty-two snow sports brands and non-profit organizations will exhibit at the 8th annual SIA Summer Snowdown media-only showroom happening in New York City July 16.
Winter Olympics Boost Q1 Ad Spending
The Winter Olympics boosted ad spending in the first quarter by $600 million, according to data released by Kantar Media. The firm estimates that total advertising expenditures increased 5.7 percent in the first quarter of 2014 to $34.9 billion…
Bass Pro Shops to Open Store at Fishers Ridge in Victor, N.Y.
Bass Pro Shops plans to open its first large format store in the Empire State…
Weatherby Hires New Director of Marketing
ustin Moore is the new Weatherby Director of Marketing…
Point 3 Basketball Appoints VP, Marketing
Point 3 Basketball hired Mikko Simon as the brand’s new vice president of marketing.
