SGB Update Sportsmans

Woolrich Opens First Standalone Store in North America in SoHo

Woolrich, Inc. opened its first standalone retail space in North America at 125 Wooster Street in New York’s SoHo neighborhood. The two-level flagship will carry men’s and women’s clothing and accessories from the brand’s contempor

Action Target Selects New Marketing Agency

Chevalier Advertising announces that it has been selected as the agency of record for Action Target, a manufacturer of shooting range solutions and targetry for the outdoor industry…

Under Armour Reaffirms Baltimore Ravens Sponsorship

Under Armour said the Baltimore Ravens learned a 'hard lesson' from the domestic violence scandal involving former player, Ray Rice, but it also recommitted to its sponsorship arrangement with the NFL team…

Diamond Brand to Kick off Store Expansion Thursday

Diamond Brand will kick off a busy fall Thursday, Sept. 25 with a celebration at the location of one of three new retail locations it expects to open in the Asheville, NC area in November…

Foot Locker and James Harden Launch Internet Campaign

Foot Locker, Inc. announced that NBA star James Harden, is challenging the Internet to a game of HORSE, the popular basketball pickup game. Starting Sept. 24 through Oct. 1, fans can submit videos of their best shots using Vine, Instagram or YouTube and t

Vail Resorts Says Season Pass Sales up 14 Percent

Vail Resorts Inc. reported that its season pass sales through Sept. 21 were up 14 percent in units and 18 percent in sales dollars, compared to the period ended Sept. 22, 2013…

POW Inc. Raises $2.5M to Develop Outdoor Apparel Brands

POW Inc. of Seattle has secured $2.5 million from Seattle-based investment firm Columbia Pacific Advisors. POW will use the money to continue developing innovative brands in the active outdoor apparel market. POW now owns POW Gloves, Holden Outerwear and

GU Energy Partners with Strava to Help Physically Disabled Athletes

GU Energy Labs, and Strava, the online network connecting athletes, announced a partnership aimed at raising at least $50,000 for the Challenged Athletes Foundation (CAF). The unique partnership allows millions of runners and cyclists worldwide to help ra

REI Promotes Zipfel, Nixes CMO Position

REI has promoted Annie Zipfel to the position of SVP of marketing and no longer plans to hire a chief marketing officer. Zipfel joined REI in 2012 from Target and now oversees all the retailer's marketing and advertising campaigns, digital engagement

Powder Mountain Hires Head of Sports Marketing

After 25 years as a professional BMX rider, nine X Games, and making history by landing the first-ever 720 on dirt, Tim “Fuzzy” Hall has joined the Powder Mountain team as the director of sports marketing…