SGB Update Sportsmans
C’mere Deer, Swhacker Select Bast-Durbin As Agency Of Record
The agency will assist with all facets of brand management, including media planning, public and media relations, social media and graphic design services.

Weatherby Inc. Names New President
Adam Weatherby will take over day-to-day leadership from his father, longtime CEO and President Ed Weatherby.
Ultimate Wild Partners With Proactive Sales And Marketing
The provider of outdoor and hunting products selected Proactive Sales and Marketing to represent its line of products in the South.
Outdoor Product Innovations Acquires Capsule Feeders
Outdoor Product Innovations Inc. acquired Capsule Feeders, a sit and fill feeder, as part of its product offerings.

American Outdoor Brands Names New Outdoor Recreation President
American Outdoor Brands Corp., formerly Smith & Wesson, tapped former Vista exec Brian D. Murphy as its president for the newly created division.
Fulfillment By Amazon Delivered More Than 2 Billion Items In 2016
FBA items shipped worldwide grew more than 50 percent during the holiday season, while Prime members ordered millions of items from sellers in the Seller Fulfilled Prime program.
Concept III Partners With Bolger & O’Hearn For New Waterproofing
New technology promises a more environmentally friendly, non-fluorocarbon waterproofing technology.

Swedish Knife Brand Hultafors Enters North American Market
The Swedish knife brand will introduce five new Swedish designed knives for outdoor, camping and survival at Outdoor Retailer Winter Market 2017.
Sentry Products Group Opens New Production Facility
As part of the expansion to Boise, ID, Sid Gray joined the company’s executive team from ATK/Vista Outdoor.

Cabela’s/Bass Pro Deal Faces New Regulatory Hurdles
Cabela’s said it received a second request for information from the Federal Trade Commission on its merger with Bass Pro.

Vista Outdoor Appoints VP Of Government Relations
Fred Ferguson will have responsibility for leading Vista Outdoor’s legislative and executive branch outreach, industry association relationships and the company’s Political Action Committee.
Sports Industry Credit Association Launches U.S. Branch
The non-profit sports industry credit organization has launched a U.S. based association in Burlington, VT, naming a former Burton exec as its head.

SGB Media Holiday Schedule
SGB Media and SportsOneSource will be running on a limited schedule the following week to allow our employees some extra time off with their family and friends during the holidays.
RECALL: Carbon Express Blade Crossbows
The crossbows can fire unexpectedly when the safety is engaged, posing an injury hazard to the user or bystander.
Crosman Corp. Names Midwest And Great Lakes Rep
Ferguson-Keller Associates Inc. will work with Crosman’s multiple airgun categories under the Crosman and Benjamin lines, as well as its brands in airsoft, optics, outdoor accessories and archery gear under the CenterPoint Archery brand.