SGB Update Sports & Fitness
Bergans USA Hires Social Media Consultant
Bergans USA has hired Mesh Marketing of Portland, ME to help with is social media efforts…
Walls Brands Hires Backbone Media to Help With Repositioning
Walls Brands has hired active lifestyle agency Backbone Media to manage its communications strategy and public relations outreach for its workwear and hunting apparel brands Walls Outdoor Goods, Big Smith, 10X, Liberty and Duxbak brands…
Report: Adidas Displaces Nike at University of Miami Hurricanes
Adidas has displaced Nike as the apparel and merchandise licensee and uniform provider for the Miami Hurricanes, according to two South Florida newspapers. Citing anonymous sources, the Sun-Sentinel and Palm Beach Post reported Monday that the University
Under Armour Launches UA Record
Under Armour unveiled UA Record, the latest addition to its comprehensive health and fitness network, at the Consumer Electronics Show in Las Vegas. Members can invite up to 20 friends within their network to compete in customized health and fitness chall
Orvis to Open Fly Fishing School in Jackson Hole
Orvis is partnering with a private club and residential community and local fly fishing school to open Orvis Fly Fishing School – Jackson Hole; its first such school in the state of Wyoming…
MassBike Names Executive Director
The Massachusetts Bicycle Coalition (MassBike) board of directors has named Richard Fries to serve as its new executive director after…
OIA Names Keynote Speakers for Sustainability Conference
Marc Dorfman of Biomimicry 3.8 will kick-off the third Outdoor Industry Association (OIA) Sustainability Insights Conference scheduled to take place on Tuesday, Jan. 20, just prior to the start of Outdoor Retailer Winter Market 2015. The one-day conferenc
Craft Sportswear North America Names Schenker CEO
Craft Sportswear North America has named Eric Schenker as its new chief executive officer…
HPIL Partners with Fudokan Shotokan Karate-Do Federation
HPIL Holding entered into a license agreement with World Traditional Fudokan Shotokan Karate-Do Federation, a worldwide karate federation based in Switzerland…
Under Armour Hires PR Firm to Target Outdoor and Action Sports
Under Armour, Inc. is partnering with Charleston, SC-based public relations firm Groundswell PR to represent its Outdoor Performance Division products. The global athletic performance gear company has appointed Groundswell to oversee its editorial and med
Outdoor Execs Foresee Continued Growth and Adjustment in 2015
Outdoor industry leaders exhibited some of the greatest optimism in years when asked about their outlook for 2015, even as they acknowledged little progress in heading off several existential threats…
OIA Poised to Pivot in ’15
As Outdoor Industry Association enters 2015 poised to pivot on several fronts, including leadership, research and how its pursues its public policy agenda…
Confluence Acquires Boardworks
Confluence Outdoor made a big – albeit expected – splash in the paddlesports industry Monday by announcing it had acquired SUP and surf board maker Boardworks of Carlsbad, CA. In addition to manufacturing and distributing boards and accessories under its
EB Sport Group Launches Relay Fitness Tracker
EB Sport Group launched the Relay, the newest fitness tracker from their WeGo product line. The Relay blends the features of a 24/7 activity tracker with that of a smart watch…
Puma and United Legwear and Apparel Co. Form New Kids Apparel Joint Venture
Puma and United Legwear & Apparel Co. LLC (ULAC) are entering into a joint venture in North America for the production, sales, marketing, and distribution of Puma children's apparel from infant through boys' size 20 and girls' size 16. The
