Skechers first TV spot starring legendary New York Yankees closer Mariano Rivera will debut during the MLB All-Star Game which airs Tuesday, July 14 at 4 PM on FOX.
Rivera will support Skechers Relaxed Fit footwear line.
A behind-the-scenes video on YouTube is viewable at: https://youtu.be/LzS_EK_b-bY
With a humorous tone that echoes previous Relaxed Fit ad campaigns starring sports icons Joe Montana, Mark Cuban and Pete Rose, Rivera remains cool and “relaxed” in his Skechers shoes while a thunderstorm and rookie players create chaos around him at the ballpark.
Despite the unexpectedly cold and rainy conditions on set, Rivera expressed his excitement about the campaign and commented: “Skechers appeals to me because they feel good and so comfortable they’re great shoes.”
The Skechers Relaxed Fit marketing campaign featuring Rivera will extend through December 2015 across all media platforms. A Spanish-language version of the TV campaign will be also released in the U.S. and globally to appeal to Rivera’s strong fan base in Panama (his native country) and across Latin America.
