SGB Update Sports & Fitness
Fitbit Unites Health Channels in New Corporate Wellness Program
Fitbit turned its attention to enhancing its corporate wellness initiatives, launching Fitbit Group Health.
Soccer Star Ibrahimovic Launches Sportswear Brand A-Z
Swedish professional soccer player and captain of the Sweden national team, Zlatan Ibrahimovic, unveiled his new sportswear brand, A-Z.
Running USA: Race Participation Falls for Second Straight Year
Running USA reported that the number of recreational athletes completing road races declined more last year than in 2014, which marked the first such decline in more than two decades.
Skechers Performance Extends Partnership with the Chevron Houston Marathon
Skechers Performance, a division of Skechers USA Inc., extended its partnership with the Chevron Houston Marathon and Aramco Half Marathon.
Speedo Launches Missy Franklin Collection
Speedo USA, a division of PVH Corp., introduced the “Missy Franklin Signature Series” of performance suits for women and girls, designed in collaboration with the five-time Olympic medalist.
EXOS Spreads Fitness Education With Certification and Wearable Data Course
EXOS released a new certification program for coaches, trainers and physical therapists to become EXOS-Certified Fitness Specialists. The company will also hold an information series on wearable data, in collaboration with Intel.
CrossFit Brazil Grows Participation
AS of June 6, 2016, Brazil is currently the fourth country leading in the number of official CrossFit gyms, trailing the U.S., Canada and Australia.
Personal Connected Health Gains a New Honcho
The Personal Connected Health Alliance appointed Patricia “Patty” Mechael as its EVP, and launched a recharged mission and strategy to catalyze market and policy innovation for the sustained adoption of personal connected health.
Under Armour Pools Fitness Data Into Personalized Shopping App
Under Armour launched UA Shop, the brand’s first mobile app that uses consumer fitness data to recommend shopping purchases.
Volcom Taps Georgia May Jagger as Ambassador
Volcom Women’s named Georgia May Jagger as International Brand Ambassador, making the first time the action sports brand has filled that role with a celebrity rather than athlete…
Costa Partners with Dave Mercer
Costa recently has signed a marketing partnership agreement with Facts of Fishing TV show host and Bassmaster Elite Series tournament emcee Dave Mercer…
EDCO Engineering Partners with Lew to Open US HQ
EDCO Engineering BV announced that Paul Lew has joined the Swiss company as a partner and will establish and run its U.S. subsidiary in Phoenix.
Dick’s Sporting Goods Sets Grand Opening for Union Gap, WA
Dick’s Sporting Goods will be opening its eighth store in Washington and 649th store nationwide on Friday, June 24.
Adidas Originals Launches Snapchat Account, Leaks New Products & Ambassadors
Adidas Originals heightened its social media presence with the launch of its Snapchat account, which allows any user on the platform to see behind-the-scenes looks at brand ambassadors and new products.
Nike Commits to Kids Physical Education Across China
Nike Inc. has committed to getting more than two million kids active across China as part of the China-US Cultural Exchange in Beijing.
