Adidas Originals heightened its social media presence with the launch of its official Snapchat account, which allows any user on the platform to see behind-the-scenes, exclusive looks at brand ambassadors and new products.
The launch began with a takeover by Pharrell Williams during the Adidas Originals = Pharrell Williams “Pink Beach” collection launch event on May 13 in Los Angeles. By offering a first hand experience in real time, the Snapchat story brought fans to Pharrell’s point of view as he debut his newest collection.
Pharrell’s takeover kicked off what will become Adidas Originals’ exploration of “what’s next” by telling stories that look into the future through the eyes of their partner creators and the brand.
Providing a platform for open source collaborations with influencers, new product evolution showcases and an inside look at Adidas Originals’ events worldwide, Snapchat will allow Adidas Originals to create a long term multi-channel socially driven story that users can adopt, rather than a narrative they follow.
“The launch of our Snapchat is an extension of our ongoing brand dialogue and allows us to tell our story to an audience who is heavily influenced by the now, through the eyes of the creators that are shaping the future,” said Silvia Calligher, Global Director PR & Social Media, Adidas Originals. “Snapchat will provide our audience the opportunity to engage in unique, first person stories from those that are always on the cutting edge of reshaping our collective memory and the disappearing nature of the content is a constant reminder that nothing is sacred.”
View Adidas Originals’ limited-time Snapchats by following @adidasOriginals.
Photo courtesy Adidas Originals
