SGB Update Sports & Fitness
Early Rider Appoints U.S. PR Pro as President
The UK-based company said that James Beechinor-Collins aims to accelerate Early Rider’s U.S. growth, develop new markets for Velio and expand partnerships with retailers and marketplaces in his new role.
Pickleball Kingdom Signs Multi-State Deal in Nebraska, Iowa and Missouri
The new franchise locations will offer indoor courts with advanced technology, ensuring optimal playing conditions.
Imperial Hires Director of Marketing
Jerry Biag fills the newly-created role as director of marketing. He joins Imperial with over 20 years of sales and marketing experience.
Kempersports Hires Industry Vet as VP New Business Development
The golf, sports, entertainment and hospitality company headquartered in Chicago, reported that golf industry veteran Alex Goodman will join the company as senior vice president of new business development.
Sportsshoes.com Appoints First Partnerships Coordinator
Georgia Malir will manage run and fitness community partnerships. She joins the company from Saucony, where she was a technical rep.
DHS Outlines Enforcement Actions to Support U.S. Textile Jobs
The Department of Homeland Security outlined an enhanced strategy to combat illicit trade and level the playing field for the U.S. textile industry, which accounts for over 500,000 U.S. jobs and is deemed critical to U.S. national security.
The Beachbody Company Amends Term Loan
As part of the amendment, BODi is paying down $4 million in debt and reducing its outstanding balance to $25.5 million. The minimum liquidity covenant will be reduced by the same amount, from $22 million to $18 million.
Life Time Opens First Ground-Up Pickleball Facility in Minnesota
Life Time Chanhassen Pickleball opened on April 8 adjacent to the Life Time Chanhassen, MN, athletic country club and the company’s headquarters.
Crunch Franchise Set to Open in Hagerstown, MD
Crunch Hagerstown, will occupy 32,000-square-feet in Hagerstown, MD, in a former Bed Bath and Beyond at 17716 Garland Groh Boulevard.
KPS Capital Partners to Acquire Sport Group
Sport Group designs, manufactures and installes artificial surfaces serving the global sports flooring, leisure, landscaping, and industrial markets in over 70 countries. Its brand portfolio includes AstroTurf, Polytan, SYNLawn, LigaTurf, Poligras, Rekortan, and Laykold.
Stromer Launches Online Shop in the Netherlands
Stromer set itself the goal of offering customers a mobile solution with its Speed Pedelecs. With an online shop, the brand is working with its dealer network to offer customers the added option of an uncomplicated consumer experience.
Pickleball Kingdom to Open in Hendersonville, TN
Pickleball Kingdom plans to open a second Tennessee location in Hendersonville, run by local franchisees Steven and Jaclyn Kilbas.
Dynamic Brands Hires Sales Director of Green Grass Accounts
Jason Bonenberger rejoined the company as sales director of green grass accounts. He rounds out the sales leadership team, joining Perry Hilbert, sales director of strategic accounts.
Golfzon Range by Leadbetter Opens in Westbury, NY
The facility will host a grand opening on April 17. Westbury joins the first Golfzon Range, operating in Little Ferry, NJ, since 2022.
Tommie Copper Acquires Profoot Footcare Device Division
This strategic carve-out acquisition is expected to integrate Profoot’s innovative device portfolio and technology into Tommie Copper’s pain management offerings, continuing its focus on pain relief solutions for foot pain.
