Saucony,  a Wolverine Worldwide, Inc. company, appointed Joy Allen-Altimare as its global chief marketing officer, effective immediately.

As CMO, Allen-Altimare is responsible for developing and executing global branding initiatives, including brand positioning, DTC consumer and digital strategies, advertising, international growth initiatives, and expanding Saucony’s global heritage lifestyle business. Allen-Altimare will report to Rob Griffiths, Saucony’s global brand president, and join the company’s senior leadership team.

“The whole Saucony team and I are excited to welcome Joy to the brand,” said Griffiths. “She is a passionate change driver with an empathetic and inclusive approach to leadership and cultural transformation. Saucony is in an exciting period of growth, and as we focus on building a consumer-obsessed brand, part of that journey also requires establishing a winning workplace culture where everyone feels valued, invested and included.

Joy possesses the abilities needed to achieve this, creating an aspirational brand and energizing people to always keep moving forward.”

Allen-Altimare has over 24 years of marketing and sales experience. Most recently, she was the chief revenue officer of North America for Havas Media Network, where she was responsible for overseeing the agency’s client experience, growth and multicultural teams. Before that, she was the chief marketing officer at Kindbody, a tech-driven fertility clinic network where she played a pivotal role in shaping its brand positioning and member experience. Before joining Kindbody, she was the chief revenue officer for EHE Health.

“Saucony is at a pivotal moment with tremendous potential,” said Allen-Altimare. “The enthusiasm surrounding the brand is unmistakable, and I feel beyond blessed to be joining Rob and the whole Saucony team to help elevate this 125-year-old brand. Our goal is to continue to increase its relevance and reach out to the lifestyle consumer who not only loves our heritage of performance and innovation but also appreciates our dedication to culture and design.”

Images courtesy Saucony