Selle Royal Group has appointed two dedicated OE (original equipment) sales managers, currently part of the Selle Royal Group team, Chris Ballard and Patrick Gore, as territory managers for the H2 (Highway 2) saddle brand to drive growth in its OEM Business in North America.

Selle Royal Group, based in Italy, acquired H2 last October.

Selle Royal Group said that Ballard and Gore will focus on strengthening relationships with existing partners, identifying new business opportunities and overall growth in the U.S. and Canada. Ballard will manage the West regions, while Gore will lead efforts in the East and Mid-West regions, including Utah and Colorado.

Spearheaded by Fabio Rigato, OEM business manager, these strategic appointments will reinforce Selle Royal Group’s OEM presence, expanding market reach and enhancing customer service. Ballard and Gore will maintain their responsibilities as territory managers for H2, working closely with Bernardo Fiorini, sales director of H2 and Selle.

Fiorini said, “The leadership and expertise that Chris and Pat bring will be instrumental in achieving our strategic goals and driving the company forward. Their contributions are expected to greatly benefit customers and partners across the country. As territory managers, they will work closely with dealers, product managers, and bike brands, with the main goal of strengthening the presence of all Selle Royal Group brands in the market. The next appointments for the Selle Royal Group OE team will be Eurobike in Frankfurt at the beginning of July and Crankworx in Whistler at the end of July.”

Selle Royal also makes saddles under its flagship brand name as well as Fizik, Brooks England, Crankbrothers, and PEdALED.