SGB Update Sports & Fitness

Survey Finds Obstacles to Active Play Persist

The Let’s Play 2016 State of Play Survey, commissioned by Dr Pepper Snapple Group, revealed that only one out of three children participates in daily active play.

ACE Works with Zumba to Enhance Instructor Training

The American Council on Exercise (ACE) has joined with Zumba, the global fitness brand, to help inform licensed Zumba instructors on how to enhance classes based on Zumba’s new HIIT program, Strong by Zumba.

Reebok and J.J. Watt Release Teased Signature Shoe

What was originally teased as a signature logo turned into a signature shoe launch as Reebok and J.J. Watt came out with a training shoe that taps on input from the three-time defensive player of the year.

McDavid Joins USB’s Long-standing USA Football Deal

United Sports Brands division McDavid joined its sibling brands Shock Doctor and Cutters in an official partnership with USA Football, reinforcing USB’s ongoing commitment to support the performance and protection of youth and high school athletes.

Amer Sports Releases Second Corporate Responsibility Report

Amer Sports, which owns the Salomon, Wilson, Atomic, Arc’teryx, Suunto, Precor, Louisville Slugger and other sporting goods brands, released its second annual corporate responsibility report summing up initiatives and results taken in 2015.