SGB Update Sports & Fitness
Nike and Adidas To Co-Sponsor World Gay Soccer Championships
Nike and Adidas, in a rare collaboration, will each sponsor the 2016 International Gay and Lesbian Football Association World Championship, which will be held in Portland from August 6 to 13.
Adidas Scouts High-Level Yeezy Design Talent
Adidas wasn’t joking around when it announced big plans to build out the Adidas + Kanye West entity, as the company posted a slew of high-level design positions for the new label.
NFL To Live Stream Thursday Night Football On Twitter
The NFL selected Twitter as its exclusive partner to deliver a live digital stream of Thursday Night Football to a global audience across devices and for free during the course of the 2016 NFL Regular Season.
Playground Health App to Promote Social Fitness
Playground Health, a Tucson-based startup, released its social fitness app Playground for iPhone, designed to promote the “Quantified We”: the idea that maintaining an active lifestyle is easier and more enjoyable with friends.
Olympics Predictions: U.S.A. Will Be Top Medal Winner
Gracenote refreshed its medal count predictions for the 2016 Summer Olympic Games in Rio based on new developments which will affect the competition.
Topgolf Prepares First Tour Champions For Consumers
Topgolf will hold its Tour Champions this fall, where golf enthusiasts who think they have what it takes to play like a pro can take a shot at becoming the first-ever Topgolf Tour winners.
Alibaba Unveils IP Enforcement Platform
Alibaba Group launched a initiative to streamline IP-related communications with brands at its inaugural Rights Holders Collaboration Summit.
Greenpeace Skewers Nike, Li-Ning in Detox Update
Greenpeace said Nike and Li Ning ranked at the bottom of a list of 19 apparel brands pledging to eliminate toxic chemicals from their supply chains by 2020.
UK Regulator Clears Wiggle-Chain Reaction Deal
U.K. anti-trust regulators cleared Wiggle Ltd’s acquisition of Chain Reaction Cycles Retailer Ltd. June 30.
Sequential Brands Completes Gaiam Acquisition
Gaiam, Inc. completed the sale of its branded consumer product business to Sequential Brands Group, Inc. and its operating partner Fit For Life LLC for a gross consideration of $167 million.
BiPro USA Backs Miami FC
BiPro USA, a consumer brand of Agropur, inc., launched a partnership with the Miami FC— a professional soccer team that competes in the North American Soccer League.
Orangetheory Fitness Markets to Summer Wedding Goers
Orangetheory Fitness began a new giveaway campaign, “Go All Out for ‘I Do,” that capitalizes on the summer wedding season.
Brunswick Corp. Amends Credit Line
Brunswick Corporation has amended and extended the company`s revolving credit facility. The extended facility will be in effect through June 2021, and remains at $300 million.
New Balance Opens Distribution Center in MO
New Balance Athletics, Inc. will open the doors of a new, 165,000-square-foot distribution center in Earth City, MO. The center is part of an ongoing and growing investment that the Boston, MA-based and privately held company is making in the St. Louis area.
New Balance Opens First U.S. Flagship Store
New Balance will open its first U.S. Global Flagship Store at Boston Landing. The new retail experience will include a “Made.Boston” demonstration and shoe assembly area.
