SGB Update Sports & Fitness
Survey Finds Obstacles to Active Play Persist
The Let’s Play 2016 State of Play Survey, commissioned by Dr Pepper Snapple Group, revealed that only one out of three children participates in daily active play.
Pro Compression Signs Elite Runner Stephanie Bruce
Pro Compression, the compression sock manufacturer, announced that professional runner, Stephanie Bruce, will join the team as a brand ambassador.
ACE Works with Zumba to Enhance Instructor Training
The American Council on Exercise (ACE) has joined with Zumba, the global fitness brand, to help inform licensed Zumba instructors on how to enhance classes based on Zumba’s new HIIT program, Strong by Zumba.
Planet Fitness Swimsuit Survey Reinforces “No Gymtimidation” Ethos
The Planet Fitness franchise expanded its “no gymtimidation” ethos by conducting a survey about the pressures of swimsuit season.
Reebok and J.J. Watt Release Teased Signature Shoe
What was originally teased as a signature logo turned into a signature shoe launch as Reebok and J.J. Watt came out with a training shoe that taps on input from the three-time defensive player of the year.
Blink Fitness Continues Expansion to Grad Central
Blink Fitness opens its newest NYC doors at Grand Central, shortly following the opening of a gym in Brooklyn on June 21.
Fitness Leaders Say ‘Inactivity Pandemic’ Growing
Leaders at The Sports & Fitness Industry Association and PHIT America refocus energy on addressing the mounting ‘Inactivity Pandemic’ among school-age children.
CEP Welcomes Running Champ Known for her Creative Style to its Team
CEP and ITEM m6, leaders in compression technology, welcomed Maggie Vessey, champion American middle distance runner, to their team of athletes.
McDavid Joins USB’s Long-standing USA Football Deal
United Sports Brands division McDavid joined its sibling brands Shock Doctor and Cutters in an official partnership with USA Football, reinforcing USB’s ongoing commitment to support the performance and protection of youth and high school athletes.
Amer Sports Releases Second Corporate Responsibility Report
Amer Sports, which owns the Salomon, Wilson, Atomic, Arc’teryx, Suunto, Precor, Louisville Slugger and other sporting goods brands, released its second annual corporate responsibility report summing up initiatives and results taken in 2015.
Study: Do Elevation Training Masks Fall Short?
The American Council on Exercise (ACE) found that training with an elevation training mask has can help a runner go faster and longer.
Top Golfer Withdraws from Rio Olympics as Sport Returns After 112-Year Absence
Professional golfer Rory McIlroy issued a statement saying he will not participate in the 2016 Rio Olympics, citing the Zika scare as his reason for withdrawing.
Pure Protein Survey Names Top Fitness ‘Derailers’
Pure Protein, a brand made popular by weight lifters and gym-goers for its high-protein, low sugar design, conducted a survey naming the top fitness “derailers.”
Will a Tinder for the Sports & Fitness Crowd Work Out?
How badly do you need a spot? A new app called Bvddy hopes to connect sports players that share similar active passions (be it basketball, yoga, soccer, running, etc).
Molten USA Secures USA Volleyball Branding Through 2020
Molten USA, Inc. extended its relationship with USA Volleyball in a new agreement will run from Jan. 1, 2017 through Dec. 31, 2020.
