Orangetheory Fitness began a new giveaway campaign, “Go All Out for ‘I Do,” that capitalizes on the summer wedding season and the popular proverb “sweating for the wedding.” The fitness franchise will give away $5,000 to one bride or groom to help cover the cost of a wedding for a couple in 2016.

“In a survey of Orangetheory Fitness members, taken by an independent third party vendor, it was found that weddings were the number one life event that caused people to join Orangetheory Fitness,” said Dave Long, co-founder and CEO, Orangetheory Fitness. “A lot of our future brides and grooms join as members hoping to look their best on their wedding day and beyond, proving that OTF is the ultimate workout solution for big days and every day. We wanted to reward one couple on their achievement and dedication to becoming healthier by helping pay for their special day.”

The “Go All Out for ‘I Do'” promotion begins July 1 and runs through September 1, 2016.