SGB Update Sports & Fitness
Team USA’s Phelps and Lloyd Join Krave Jerky Roster
Krave, a jerky brand popular amongst athletes, formed exclusive partnerships with 22-time U.S. Olympic Medalist Michael Phelps and two-time U.S. Olympic Gold Medalist Carli Lloyd for the Rio 2016 Olympic Games.
Gatorade, NFL, NBA Host Beat the Heat Campaign
The Gatorade Company has partnered with several top professional athletes for the Gatorade Beat the Heat educational campaign, focusing on the importance of hydration.
UPS Report: Online Shoppers Embracing In-Store Pickup
Half of U.S. shoppers who buy online ship to a physical store, according to UPS’s fifth annual Pulse of the Online Shopper study.
NOMAD Aquatics and Fitness Transfers Ownership
NOMAD Aquatics and Fitness, a swim and fitness facility in Huntersville, NC has been sold to new owner Mark Minier by way of Viking Mergers & Acquisitions.
Under Armour Steals Back Curry Shoe Designer From Nike
Under Armour’s former Senior Vice President of Creative Footwear and Accessories, Dave Dombrow, will return to the brand as Chief Design Officer, beginning Aug. 1, 2016, three months after previously deciding to go to Nike.
Prana Joins European Outdoor Group
Prana has joined the European Outdoor Group (EOG), which represents manufacturers and retailers of specialty outdoor products across the continent.
Magura USA Names Brand Manager for Lightweight
Magura USA has named Rob Aguero as the new brand manager for Lightweight wheels and frames in North America.
Skullcandy Founder Explores Takeover Bid
Shares of Skullcandy Inc. surged 16 percent Wednesday after news surfaced that its founder and former chief executive Richard P. Alden was exploring possibly taking the company private…
Spalding Partners with Slam on Basketball Documentary
Spalding announced the premiere of “Without a Doubt,” a long-form documentary that portrays the stories of NBA Draft hopefuls Kris Dunn, Tyler Ulis and Buddy Hield.
Nike Signs Ben Simmons
Nike signed the predicted NBA top draft pick Ben Simmons to an endorsement deal believed to be one of the larger rookie deals ever signed by the footwear company.
Performance Sports Group Sees Q4 Loss
Performance Sports Group expects to report a loss in its fourth quarter ended May 31 due to challenging retail market conditions that caused it to cancel some orders
Performance Sports Group Appoints CEO
Performance Sports Group Ltd. appointed Harlan Kent as the company’s new Chief Executive Officer and as a member of its board of directors
Nike to Continue Sponsorship of Maria Sharapova
Nike said it plans to continue its sponsorship of Maria Sharapova despite the tennis champion’s two-year ban for doping. Sharapova plans to appeal the ruling, which was made on Wednesday. “The ITF tribunal has found that Maria did not intentionally break its rules,” Nike said in a statement. “Maria has always made her position clear, […]
Under Armour Introduces UA World of Golf
Under Armour introduced its first golf specialty retail experience, UA World of Golf, at the brand’s Chicago Brand House.
Reebok Offers Tribute to Trainers
Reebok launched a worldwide content series that celebrates the trainers who inspire people to push their limits and be the best possible version of themselves.
