Bridgestone Golf hired Angel Ilagan to assume the role of president and CEO.

As president and CEO, he will be responsible for overseeing all aspects of Bridgestone Golf’s operations and growing its position in the marketplace. He will provide strategic leadership across all of the company’s core business functions, including product planning, sales and marketing, customer operations, Bridgestone’s industry-leading golf equipment production and more.

“I’m honored to join a category leader like Bridgestone Golf and build upon the tremendous affinity that customers in the golf world have for our brand,” said Ilagan. “Bridgestone Golf is uniquely positioned both in product and technology to capitalize on the continued evolution of the marketplace and I couldn’t be more excited about what lies ahead. I look forward to building on the company’s strengths in technology, research and development and manufacturing while leveraging my consumer product experience to grow the business in exciting ways.”

Prior to joining Bridgestone Golf, Ilagan was EVP, CMO with Vera Bradley. In this role, he was responsible for developing and executing marketing strategies that increased brand awareness and revenues for the company. Prior to joining Vera Bradley, Ilagan was CMO/VP of marketing-Americas for Pandora Jewelry, where he oversaw all global branding, strategic marketing and e-commerce content. In addition, Ilagan has held key marketing roles with several well-known consumer product companies including Newell Rubbermaid, Bristol-Myers Squibb, McCormick, Conagra and General Mills.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names.

Photo courtesy Bridgestone Golf