SGB Update Sports & Fitness

Sports Direct Profits Slide in Fiscal Year

Sports Direct reported underlying profit before taxes slumped 8.4 percent to £275.2 million in its year ended April 24 largely due to a hike in wages and slower sales in the second half of the year. Sales grew 2.5 percent to £2.9 billion.

Mission Partners With USRowing

Mission, the specialist in the thermoregulation category, is partnering with USRowing in support of the USRowing team at the 2016 Games in Rio de Janeiro.

GoPro Adds Board Member

GoPro appointed Lauren Zalaznick to its GoPro’s board of directors, effective immediately. An award-winning TV and entertainment luminary, Zalaznick.

Is Rowing Making a Comeback?

According to the Sports Facilities Advisory & Sports Facilities Management, rowing is on the rise again. The SFA and SFM noticed a significant number of athletes, young and old, who are recognizing the physical and mental health benefits of participating in the sport & culture.

Full Swing and Alisports Aim to Grow Golf in China

Full Swing Golf and Alisports have entered a partnership to grow the game of golf in China, and will include integrated marketing and cross-promotional programs including he first Tiger Woods branded simulator.

Nike Sues WWE Over “Just Bring It” Phrase

Nike has filed a lawsuit against World Wrestling Entertainment Inc. (WWE) for the use of “Just Bring It” phrase made famous by Dwayne “The Rock” Johnson. Nike believes the mark is too similar to its “Just Do It” slogan.

Adidas Scouts High-Level Yeezy Design Talent

Adidas wasn’t joking around when it announced big plans to build out the Adidas + Kanye West entity, as the company posted a slew of high-level design positions for the new label.