SGB Update Sports & Fitness

Jordan Brand to Continue Derek Jeter Sponsorship

Jordan Brand announced that it has reached a deal with baseball legend Derek Jeter to remain with the brand, creating the role of ‘Captain’ within the iconic brand’s training category and family of baseball athletes. The brand will also continue Jeter’s signature RE2PECT line.

Alleson Athletic Appoints VP of Sales

Alleson Athletic, a leading sporting goods apparel supplier of stock and sublimated uniforms, spirit wear and outerwear, announced the appointment of John Lavelle as vice president of sales.

Helly Hansen Sees Bounceback Year in 2015

Helly Hansen Group reported sales grew 22 percent in its year ended December 31 to NOK2,57 billion ($305 mm) and advanced 12 percent on currency-neutral basis.

Sympatex Technologies Appoints New CEO

Sympatex Technologies GmbH appointed Rüdiger Fox as its CEO. Michael Kamm, its CEO since 2010, has left the company by mutual agreement.

New Era to Open Retail ‘Lab’

New Era joins AEG as a Founding Partner and exclusive headwear provider to L.A. LIVE, and will establish a retail “Lab’ at the L.A. Kings’ Staples Center.

Optimum Nutrition Turns 30

Optimum Nutrition, a world leader in sports nutrition, will celebrate its 30th anniversary since its founding in 1986.

With Upheld Suspension, Tom Brady Still Cashes In From Under Armour

In the wake of New England Patriots QB being denied by the U.S. Second Circuit Court of Appeals after submitting a petition to rehear his suspension case, Tom Brady will continue to bank on a smart endorsement deal he secured with Under Armour six years ago.

ClimbZone Sights Franchise Growth

ClimbZone, the Maryland-based rock climbing gym, unveiled a new franchise model and offering that will expand locations.

Yogasmoga Expands High-level Design Team

Yogasmoga, a premium yoga-inspired athletic apparel company, built out an expanded deign leadership team to include Sandy Dalal, Alexa Adams and Judith La Branche.