SGB Update Sports & Fitness
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Jordan Brand to Continue Derek Jeter Sponsorship
Jordan Brand announced that it has reached a deal with baseball legend Derek Jeter to remain with the brand, creating the role of ‘Captain’ within the iconic brand’s training category and family of baseball athletes. The brand will also continue Jeter’s signature RE2PECT line.
Alleson Athletic Appoints VP of Sales
Alleson Athletic, a leading sporting goods apparel supplier of stock and sublimated uniforms, spirit wear and outerwear, announced the appointment of John Lavelle as vice president of sales.
Helly Hansen Sees Bounceback Year in 2015
Helly Hansen Group reported sales grew 22 percent in its year ended December 31 to NOK2,57 billion ($305 mm) and advanced 12 percent on currency-neutral basis.
Sympatex Technologies Appoints New CEO
Sympatex Technologies GmbH appointed Rüdiger Fox as its CEO. Michael Kamm, its CEO since 2010, has left the company by mutual agreement.
New Title Boxing Spot References Poetic ‘Invictus’
Shot Glass Films completed a branded content piece for Title Boxing, a top provider of boxing, MMA and martial arts equipment, that references the poem “Invictus.”
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New Era to Open Retail ‘Lab’
New Era joins AEG as a Founding Partner and exclusive headwear provider to L.A. LIVE, and will establish a retail “Lab’ at the L.A. Kings’ Staples Center.
Optimum Nutrition Turns 30
Optimum Nutrition, a world leader in sports nutrition, will celebrate its 30th anniversary since its founding in 1986.
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With Upheld Suspension, Tom Brady Still Cashes In From Under Armour
In the wake of New England Patriots QB being denied by the U.S. Second Circuit Court of Appeals after submitting a petition to rehear his suspension case, Tom Brady will continue to bank on a smart endorsement deal he secured with Under Armour six years ago.
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BRG Sports Appoints Dan Arment as President and CEO
BRG Sports, Inc., the parent of Riddell, appointed Dan Arment as president and chief executive officer.
Policy Shift: Army, Navy Athletes May Play Professionally After Graduation
Athletes who graduate from the Navy, Air Force and Army will now be allowed to enter professional play following graduation, thanks to a policy change that removes the 24-month active duty requirement.
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Ronda Rousey Gets Real in New Reebok Spot
Reebok revealed its new chapter of the Be More Human campaign, #PerfectNever, getting a boost from UFC champion Ronda Rousey.
ClimbZone Sights Franchise Growth
ClimbZone, the Maryland-based rock climbing gym, unveiled a new franchise model and offering that will expand locations.
Women’s Activewear Line Epidemia Celebrates Women & Girls in STEM
A new mission-driven women’s activewear line, Epidemia Designs, is bringing a line of science-inspired designs made to encourage and support women and girls pursuing education and careers in STEM.
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Technogym Creates Social Campaign for Rio Olympics
As part of its commitment to the Rio Olympics, Technogym will launch a “Let’s Move for Rio,” social campaign with a giving back edge.
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Yogasmoga Expands High-level Design Team
Yogasmoga, a premium yoga-inspired athletic apparel company, built out an expanded deign leadership team to include Sandy Dalal, Alexa Adams and Judith La Branche.