SGB Update Sports & Fitness
Nike Releases ‘Here You Are’ LeBron Commercial
Nike said of the commercial, “Last year, the impossible happened. A deficit so hopeless, only the extraordinary could conquer it.”
Adidas Confirms Signing Of Kristaps Porzingis
Nike had until mid-October to match the terms of the deal.
Majestic Printing Facility Receives Green Certification
Majestic is the first major apparel brand to earn the Sustainable Green Printing certification for an owned printing facility.
Puma’s Q3 Revenues Jump
Footwear grew 17 percent and apparel 10 percent with strong performances in Europe and North America.
Blink Fitness Opens East Village Gym
As part of the grand opening celebration, Blink Fitness will donate 50 one-year memberships worth more than $10,000 to Lower Eastside Girls Club, an organization dedicated to connecting girls and young women to healthy and successful futures.
Polar Bottle Partners With Wounded Warrior Project
For every USA Flag and State Flag bottle sold on its website during November $1 will go to support WWP’s free programs and services for veterans, caregivers and their families.
NIKEiD, SagerStrong Foundation Auction 100 Limited AF1
Some proceeds will benefit families going through their own battle with leukemia.
Mission Expands Leadership Team
The appointments add expertise and experience to the company as it continues to expand into new product categories.
Axe Bat Unveils New Corporate Structure
The bat manufacturer is now a wholly owned division of Baden Sports Inc. It also added a new director of product marketing.
TomTom Launches Campaign To Strengthen Its Sports Wearables Brand
The campaign will push to strengthen its consumer business while reinforcing the company’s commitment to continue to launch sports wearables that inspire people to move. It’s calling the new ad campaign “Get Going.”
Former NFL Athlete Founds Lyfe Fuel
Former NFL player Chris Manderino launched his own nutrition company, Lyfe Fuel, which recently came out with its first meal replacement product.
USA Climbing Beefs Up Marketing Ahead Of 2020 Olympics
With sport climbing’s inclusion in the 2020 Tokyo Games, USA Climbing has retained the services of Gilco Sports and Entertainment Marketing LLC to ramp up marketing and help grow the sport.
Craft Signs Finnish Biathlete Kaisa Mäkäräinen
The world champion will train and race wearing Craft products and play a part in the development of new products.
Should NCAA Payouts Be Awarded By Sports Or Academic Success?
The NCAA was urged by the Knight Commission on Intercollegiate Athletics to pass a new policy that would, for the first time, provide financial awards to schools that meet academic expectations for sports teams and athletes.
Luxottica Group’s Q3 Sales Climb 3.2 Percent
The parent of Oakley and Ray-Ban said wholesale sales in North America were impacted by efforts to enforce MAP policies.
