SGB Update Sports & Fitness

Study: Consumer Groups Favor Different Olympic Sports

Consumers who are rugby fans and skiers are 154.23 percent more likely to be fans of targeted and less mainstream Olympic sports. At least that’s what Digilant, a global programmatic media company that partners with brands and agencies, found.

KPMG Study: Cyberattacks Cause Consumer Alarm

Consumers are wary of the increased frequency of cyber-attacks against retailers, and many are ready to walk away from their favorite retailers if a breach occurs.

Converse… For Your Back?

Converse, the iconic shoe brand owned by Nike Inc. will release a capsule of water resistant gear for fall/winter ’16, which includes footwear…and apparel… and a backpack.

Epoch Lacrosse Hires National Team Sales Rep

Epoch Lacrosse said Joe Lombardo has come on board as its national team sales representative. Ryan Hurley has been promoted to partner and director of sales and Brian Hochman to creative and content director.

Skullcandy Spurns Incipio for Better Offer

The audio accessories for action sports, music and gaming enthusiasts reached an agreement Tuesday to be acquired by Mill Road Capital Management LLC.

Wearables Boost Best Buy’s Q2 Sales

Best Buy Inc. reported a surprising positive same-store gain in the second quarter, thanks in part to strength in its fitness wearables.

Badger Sportswear Sold to PE Firm

Private-equity firm CCMP Capital Advisors, LP has struck a deal to take a controlling interest in Badger Sportswear, a family-owned manufacturer and supplier of team uniforms, performance athletic wear and fanwear.