With the NBA season starting Tuesday night, Nike released a new commercial, “Here You Are,” starring LeBron James.
https://www.youtube.com/watch?v=dOZxIpy6Gm4
The spot was directed by Mark Romanek in Cleveland and Los Angeles.
In a press release, Nike said about the execution, “Last year, the impossible happened. A deficit so hopeless, only the extraordinary could conquer it. But a gutty shot and a stunning chase-down block later, and the dream was realized. A championship with its roots in the unexpected has now led to an NBA season where out-of-nowhere triumph is expected.”
The short is part of Nike’s “Come Out Of Nowhere” campaign that also includes posters and projections in local markets around Kevin Durant, Kyrie Irving, Paul George, Demar Derozan and Isaiah Thomas, as well as Jordan Clarkson, D’angelo Russell and Julius Randle in Los Angeles.
