SGB Update Sports & Fitness

Adidas’ Basketball Head Joins Agency

Chris Grancio, who managed Adidas’ NBA partnership and player endorsement contracts, has become chief marketing officer of Independent Sports & Entertainment.

Headwinds For China’s High-end Bike Sales

Retail sales of high-end sport bicycles fell by roughly one-quarter in China in 2015, marking the third double-digit decline since such sales peaked in 2013, according to a market overview released by Messe Friedrichshafen last week on the first day of the sixth Asia Bike Show.

Nathan Campaign Highlights Runner Visibility And Safety

Nathan is partnering with retailers across the U.S. for a season of in-store events that will include trivia, prizes, product demonstrations and group runs driven by certified store employees called Nathan Pros.