SGB Update Sports & Fitness
Goodlife Fitness Plots Large Expansion
Canadian fitness club chain Goodlife Fitness will hire 600 new associates, open 15 clubs and add a 60,000-square-foot home office in London, Ontario by the end of August 2017.
SilvaClean Deal Adds Antimicrobial Treatment To NCAA Uniforms
Cal Poly San Luis Obispo and Applied Silver agreed to a multi-year commercial arrangement that will see the University’s NCAA athletics program use the textile protection system to protect all team uniforms, practice clothing and locker room textiles from bacteria.
Raceday Rentals Expands Bicycle Rental Fleet
Raceday Rentals currently owns and rents more than 100 road and triathlon bicycles and has plans to expand its fleet to 200 bicycles by mid-summer 2017.
Whistle Sports Partners With NFL
The partnership will create and distribute original NFL-themed social media content aimed at millennial fans.
Sports Direct Changes Guard With New CEO
Sports Direct, the British retailing group, announced that Dave Forsey resigned September 22 from his post as CEO and director of the company.
MusclePharm Hosts Jiu-Jitsu Charity Event
The event attracted 450 attendees and raised more than $60,000 for the Children’s Hospital Foundation Colorado.

Finish Line Q2 Earnings Slide Despite Comp Gain
Finish Line Inc. reported earnings declined 14.6 percent in its second quarter ended August 27, to $22.1 million, or 53 cents a share, in line with Wall Street’s consensus estimate. Finish Line comparable store sales increased 5.1 percent.
Dick’s Sporting Goods To Open In Medford, OR
Dick’s Sporting Goods will open a new Dick’s Sporting Goods and Field & Stream store on Friday, October 7 at Northgate Marketplace.

Osprey CEO Tom Barney Departs
Officials gave no reason for the departure, but said Barney would remain with Osprey until October 28, adding that the company is in the final stages of searching for his replacement.
Ibex Hires Regan Betts As Director Of Brand
Betts joins Ibex with extensive marketing experience specific to the outdoor industry, including formerly working with Smartwool.

Town Sports International Names CEO
Operator of New York Sports Clubs, Boston Sports Clubs, Washington Sports Clubs, Philadelphia Sports Clubs and BFX Studio appointed Patrick Walsh, executive chairman of the company, to CEO.

Top Five Fittest Countries
According to an international research study that looked at a 50-country comparison of child and youth fitness levels, Tanzania is the fittest country, while the U.S. lags in 47th place.
Will Spring Football Be A Money Maker?
Several veteran sports media and finance executives are planning for the Spring League of American Football (SLAF) to begin play as early as 2018.
China Golf PGA Show Relocates To Shanghai
The China Golf-PGA Merchandise Show will relocate to Shanghai from its current location in Beijing for the 2017 show.
Sperry Signs Media Agency
Horizon Media will handle all media planning and activation for the brand with the exception of search and e-commerce.