SGB Update Sports & Fitness
OrthoLite Expands Marketing And Sales Team
The new hires include Dan Legor as director of marketing and Andy Downes as sales manager, key accounts, along with Matt Hennessey as sales manager, performance east.
K-Swiss Appoints New Director Of Global Marketing
Prior to joining K-Swiss, Patrick Buchanan served as marketing director at sneaker brand Creative Recreation.
NBA Partners With Fitbit
Gamers who achieve 10,000 steps in a day tracked with their Fitbit device will receive a temporary attribute boost to their MyPlayer in NBA 2K17.
Hoka One One Appoints Director Of Sales
Chris Cohen will lead Hoka’s ongoing growth and development of the footwear specialty channel nationally, while also providing general leadership oversight on the East Coast.
New Balance Again Responds To Trump Controversy
New Balance issued another statement asserting that it “does not tolerate hate or bigotry in any form” after an alt-right website described New Balance as the “official shoes of white people.”
Your Next School Syllabus Could Be Made By Nike
Nike is piloting a “Future You” workshop with 10 Oregon schools, and hopes to expand nationally next year.
Mizu Bulks Up With Three New Sales Agencies
Praelia Group, GGI Sales and Zulim Agency brought on board.
Greenpeace Identifies PFC Pollution Hotspots
The environmental watchdog identified locations in the U.S., Europe and China as global pollution hotspots of polyfluorinated chemicals (PFCs) widely used by industries, including active lifestyle brands.
Allied Certifies Down Supply Chain
Allied Feather & Down can now offer 100 percent of its supply chain as certified for the humane treatment for animals. But it’s still up to brands to pay the extra costs for the option.
Nutrition Coach Launches Jaime Morocco Fitness
NASM Certified Personal Trainer and Precision Nutrition Coach Jaime Morocco launched Jaime Morocco Fitness, an online training and wellness program based in the San Francisco Bay Area.
Study: Consumers Will Spend $422 On Holiday Shopping
New research shows insight into how consumers shop during the holiday season, and whether small businesses are on their radar.
Obama Administration Drops TPP Agenda
The White House has verified that the Obama Administration will not push forward in its efforts to seal the Trans-Pacific Partnership (TPP) during his last days in office.
Implus Corp. Names New Board Members From Nike And The North Face
Sally McCoy and Chris L. Shimojima bring seasoned outdoor and active lifestyle experience from Nike, Zumies, CamelBak and others to the Implus board.
OrthoLite Launches New Marketing Campaign
The marketing campaign, The Secret Inside, was based on research that validated the importance of the insole as well as the value on branded components to consumers.
Modell’s To Open Three Stores
Locations will open in Manhattan at 51st & 3rd, as well as Bloomfield and Cherry Hill, NJ.
