SGB Update Sports & Fitness
Honey Stinger Partners With Four NCAA Universities
As an official sports nutrition partner, the honey-based food company will fuel each university’s student athletes and receive signage, marketing and product sampling opportunities.
Nike Mag Raises $6.75 Million For Parkinson’s Research
The eight-day Nike Draw, online draw and auctions in Hong Kong and London featured a limited-edition release of 88 pairs of the Mag shoe.
New Balance Names VML Creative Agency Of Record
The appointment comes as New Balance in 2017 is set to replace Asics as the footwear and apparel sponsor of the New York City Marathon, ending Asics’ 25-year partnership with the race.
Reebok Partners With Handstand Fitness App
The launch expands Handstand to New York City and Boston and comes after significant growth and a $1 million investment from Reebok, notable angel investors and startup Studio Science.
Foot Locker’s On Our Feet Fundraising Gala Attracts Stars
Victor Cruz (NY Giants), Matt Forté (NY Jets), Chazz Palminteri (Actor), Aly Raisman (Olympic Gold Medalist) and Walt “Clyde” Frazier (NBA Legend) were among the stars attending the event held on October 18.
Peloton Begins Yoga Streaming
These sessions, taught by yoga instructor Colleen Saidman Yee, will be included in Peloton’s Beyond the Ride category.
In-Shape Health Clubs Appoints Former Starbucks Executive To CEO
Founder Paul Rothbard will step down from CEO after 25 years in the post. Rich Nelsen, most recently a senior executive at Starbucks, will replace Rothbard effective December 1.
CCM Hockey Donates $95,000 In Equipment
CCM Hockey, a subsidiary of the Adidas Group, donated more than $95,000 in equipment to two in-need, remote hockey programs supported by Canadian Tire Jumpstart Charities.
GracedByGrit Opens Las Vegas Pop-Up
The Tivoli Village location will be open for three months, from October 28 to January 31, 2017.
Canada’s Sports Hall Of Fame Inducts 2016 Class
The Class of 2016 includes a seven-time Stanley Cup winner as well as a 19-time Paralympic medalist and world record holder.
Amer Sports Reports Challenging Conditions In U.S.
Even so, the owner of Arc’teryx, Salomon, Wilson, Louisville Slugger and Precor reported net organic sales increased 4 percent in the third quarter.
Could PHIT Act Remedy High Cost Of Youth Sports?
After a C.S. Mott Children’s Hospital National Poll on Children’s Health showed cost as a deterrence to sports participation, PHIT and SFIA reasserted their plan to see through the PHIT Act.
Steve Nash Sues To Remove Name From Fitness World Gyms
Former professional basketball player Steve Nash is suing to have his name removed from the Steve Nash Fitness World gyms that operate in Canada.
Hydropalooza Set For Friday
Hydro Flask will be holding an open house and Hydropalooza celebration October 21 at its new headquarters in Bend, OR.
New Balance Signs Liverpool FC Manager
Jürgen Klopp, the charismatic coach of the Liverpool FC, became one of New Balance’s ambassadors following the brand’s entry into the global soccer market in early 2015.
