Fleet Feet Sports, a chain of running specialty stores, shared that husband-and-wife team Paul and Cathy Rogers will open a new Fleet Feet Sports location in Myrtle Beach, SC on December 8.  Their son Shawn Rogers will join them as store manager. The store is located in the Village Shops at Grand Dunes shopping center at 7931 North Kings Highway.

“What really has made the Fleet Feet Sports brand special over the past 40 years is the passion of our owners, that all of our stores are locally owned and operated, and that for a majority of our stores, running the business is a family affair,” said Jeff Phillips, CEO and president, Fleet Feet Sports. “I know how passionate Paul, Cathy, and Shawn are about working in the community, and I know they will become a strong and magnetic hub for the running community in Myrtle Beach.”

Paul Rogers, a U.S. Military Academy graduate, spent four decades in the industrial and medical industry. Cathy Rogers has a master’s degree in education and taught middle school students for over 30 years.  Shawn Rogers graduated from the University of Kentucky with a degree in marketing and has spent the last seven years in retail management.

“We first fell in love with Myrtle Beach when we vacationed here in 1983, and since then, have spent so much time here over the course of many years and many vacations,” said Paul Rogers. “Running has also been such an important part of our lives, and knowing how committed and invested the Fleet Feet Sports brand is in providing the best store experience, the best trained staff, and the best products to running communities across the country, opening our own store in a place we love was really a no-brainer.”

The store is currently conducting a marathon training program in preparation for the March 2017 Myrtle Beach Marathon, the first of many running programs the store will offer to the community.

With the addition of the Myrtle Beach location, Fleet Feet Sports now has a total of six locally owned and operated locations in South Carolina, with one store each in Mount Pleasant, Summerville, Columbia, Fort Mill, and Greenville.