SGB Update Sports & Fitness
Superflex Raises $9.6 Million To Introduce Powered Clothing
In the coming months, Superflex will unveil its initial product concept: a powered suit designed for those experiencing mobility difficulties later in life, or challenging work environments, to provide core wellness support for a wearer’s torso, hips and legs.
Nike’s Q2 Results Race Past Estimates
Nike Inc. reported sales and earnings that topped Wall Street targets, driven by double-digit currency neutral growth in Western Europe, Greater China and the Emerging Markets. Sales in the North America region were up 3 percent.
Garmin Eyes Africa Expansion, Brings Fit Trackers To Ghana
Garmin entered a partnership with MTN in Ghana, launching a series of fitness watches for the region and its communities. About five different activity trackers make up the line.
CCM Hockey Seals Multi-Year Deal With Parise
CCM Hockey sealed a multi-year partnership with Zach Parise, alternate captain for the Minnesota Wild and two-time U.S. Olympian.
Balega Presents Ubuntu Award To Naperville Running Company
Naperville Running Company received the award to acknowledge its establishment of the entrepreneurial program at North Central College this past year.
Topgolf Opens First New Jersey Location
The 65,000-square-foot venue is the company’s 31st location worldwide.
Pilates In The Grove Boutique Boosts Website Power
Pilates teacher training information is available on the newly redesigned website, along with a library of informative and instructional pilates videos.
Asics Extra Mile Campaign Tops $1.5 Million In Donations
During the campaign, which ran October 13-November 30, the sports performance brand invited athletes to go the “Extra Mile” for Girls on the Run, a physical activity-based positive youth development program.
Giant Manufacturing Shakes Up Leadership
The moves include the retirement of Giant’s longtime Chairman King Liu and CEO Tony Lo, both of whom had been with the company for more than 40 years.
Is Cannabis Activewear A Thing?
Oregrown Industries, a craft cannabis company in Oregon, has come together with star New Growth Clothing to develop a line of locally manufactured, eco-conscious activewear and outdoor gear.
Mission Inks Slew Of High-Profile Athlete Endorsements
MLS MVP David Villa, NBA All-Star Dwyane Wade, U.S. Women’s National Soccer Captain Carli Lloyd and NHL All-Star John Tavares will promote Mission’s new line of heating accessories and gear.
Clockwork Technology Enters Sports Helmet Game
Why the retired CEO of Motorola and various sports medicine experts are looking for innovations in concussion prevention.
GNC Pays To Play At Super Bowl LI
The February 5, 2017 event will feature a commercial, along with associated placements and promotions, coinciding with the upcoming relaunch of the brand as One New GNC.
Pensole, Vibram Launch Design Master Class
Pensole Footwear Design Academy will launch Pensole/MLab Powered by Vibram, a hands-on, four-week, intensive design immersion program focused on material design principles, according to Pensole founder D’Wayne Edwards.
Nike Gives Elena Delle Donne Her First Signature Shoe
Elena Delle Donne joins a small group of WNBA athletes to receive signature shoes from Nike.
