SGB Update Sports & Fitness
Epoch Lacrosse To Sponsor National Lacrosse League
Epoch Lacrosse will provide stick heads and shafts, mesh, gloves, pads and bags for the 2017 and 2018 seasons.
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Rabbit Signs Ultrarunner Ashley Nordell
Rabbit, the California-based running apparel company for men and woman, added Ashley Nordell as its newest member of their RADrabbitPRO team.
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Interbike Considering Earlier Show
Interbike, owned by Emerald Expositions, is exploring a move to mid-to-late June or mid-to-late July from mid-September. It’s also considering leaving Las Vegas.
Footaction Unveils Winter Docuseries On ‘Cuffing Style’
The Footaction series guides men on how to revamp their winter “cuffing season” style, with help from celebrity couple and style icons Iman Shumpert and Teyana Taylor.
IOC Grants Provisional Recognition To USA Cheer
This provisional recognition means the ICU will be able to petition the IOC for inclusion in future Olympic Games after the initial three-year provisional time period has concluded.
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Anaheim Locks Big USA Sports Contracts
Sports Anaheim signed partnership agreements with USA Water Polo, USA Volleyball and USA Badminton.
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Can Nike Break The Two-Hour Marathon?
Eliud Kipchoge of Kenya, Lelisa Desisa of Ethiopia and Zersenay Tadese of Eritrea are all lined up to attempt the impossible and run a sub two-hour marathon.
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TYR Sport Named Official Supplier Of British Swimming
In a contract that begins January 1, 2017, TYR Sport will be the official product supplier of all aquatic disciplines within the British Swimming Federation.
24 Hour Fitness Opens In Antioch, CA
The new, 38,000-square-foot club features a modern design and open-floor plan.
PVH Corp. Signs UN Global Compact And CEO Water Mandate
PVH Corp. has expanded its engagement with the United Nations by signing onto the UN Global Compact, joining more than 9,000 corporate members in recognizing business’s ability to lead change on the global sustainable development agenda, with a focus on the apparel industry
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The Fear Of Returning To Snow
Winter Park’s mental skills coach, Stephanie Zavilla, explains how to banish psychological demons and recover with confidence this ski season.
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Adidas Makes First 3D Shoe Available For Purchase
The 3D Runner will be available for $333 via Adidas Confirmed in New York with sign ups starting today.
SFIA Re-Elects Life Fitness President As Chairman
Chris Clawson, president; Life Fitness, was re-elected as the Sports & Fitness Industry Association (SFIA) chairman of the board for a consecutive term.
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Lululemon Athletica Appoints EVP, Retail, Americas
Lululemon Athletica Inc. promoted Celeste Burgoyne to evecutive vice president, retail, Americas, effective immediately Burgoyne has been with Lululemon since 2006.
Bauer Hockey Signs Patrik Laine
Bauer Hockey entered into an official partnership with Winnipeg Jets rookie forward Patrik Laine.