SGB Update Sports & Fitness
LG Electronics Looks To Fitness Programming
The headphone manufacturer enlisted the help of Beverly Hills-based personal trainer Gunnar Peterson for a personalized LG workout program.
RECALL: Trek Bicycle Bontrager Flare RT And Ion 700 RT Lights
The lights may function intermittently when paired with a remote transmitter.
SFIA: Team Sports Participation Hits New High
Overall team sports participation reached its highest point since 2011, while core participation declined.
Gatorade Dubs National Football Player Of The Year
The Gatorade Company named Tate Martell of Bishop Gorman High School in Las Vegas, NV as its 2016-17 Gatorade National Football Player of the Year.
Bridgestone Golf Signs Tiger Woods
As part of the partnership, Woods will be featured in digital, social, print and broadcast marketing globally as a Bridgestone Golf ambassador.
24 Hour Fitness Opens In Valley Stream, NY
A grand opening event for the 40,622-square-foot club is scheduled for Saturday, December 17.
Nike Takes On Screens In Running Ad
Nike surprised the advertising community in its latest ad campaign by using a barebones approach and taking on TV, movies and social media use in encouraging people to run.
November Sales Climb 5 Percent Year Over Year
Sales at sporting goods stores decreased 1 percent seasonally adjusted over the previous month and increased 1.6 percent unadjusted year over year.
Oofos To Launch First Shoe
The line, Oomg, will initially launch with two different slip-on styles for women and features unique midsole construction to preserve the Oofoam impact.
Blueprint For Athletes Parent Quest Diagnostics Hit With Data Breach
The accessed data included name, date of birth, lab results and, in some instances, telephone numbers. However, Quest said there is no indication that individuals’ information has been misused in any way.
Under Armour Doubles Down On Smart Footwear In 2017
Under Armour keeps digging its heels into smart apparel with the announcement of three new UA Record Equipped running shoes that will debut at the Consumer Electronics Show in Las Vegas.
24 Hour Fitness Opens Club In Huntington Beach
A grand opening event is scheduled for Saturday, December 17.
Gronk Signs Fitness Program Deal With Boston Sports Club
Launching January 2, 2017, the Gronk Fitness Program designed by Gronk & Co. will be offered at the BSC Wellington Circle location in Medford.
Glukos Energy Teams With Cylance Pro Cycling
Glukos will provide riders with sport energy and recovery products as they undertake the 2017 cycling schedule.
Spalding Campaign Honors Basketball’s 125th Anniversary
Spalding celebrates the 125th anniversary of basketball with Honor the Game campaign and a new partnership with NBA All-Star Chris Paul.
