SGB Update Sports & Fitness
Under Armour Signs NFL Draft Prospect Leonard Fournette
Under Armour signed former LSU running back and NFL draft prospect Leonard Fournette to a multi-year partnership. Fournette is considered to be one of the top talents in this year’s NFL Draft class.
The North Face Joins Grassroots Outdoor Alliance
The brand will be part of the Grassroots Spring Summit and Connect shows in June 2017 to exhibit its spring 2018 apparel.
PrideSports Merges With MacNeill Engineering
PrideSports, a manufacturer and provider of golf traction elements, golf tees and other golf-related accessories, merged with MacNeill Engineering, maker of Champ spikes, to create a new holding company, MacNeill Pride Group.
Nike Vision Enlists Kevin Durant For Sunglass Collaboration
The collection boasts colors and patterns that Nike has incorporated into KD’s shoe and apparel collections.
Baden Extended As Official Indoor Volleyball Of CEVA
Baden Sports and the Columbia Empire Volleyball Association (CEVA) inked a multi-year agreement extending Baden as the region’s official indoor volleyball provider.
Jordan Brand Honors Roy Williams’ 800th Career Win
Jordan Brand celebrated the University of North Carolina head men’s basketball coach’s 800th career win with a stained oak box laser engraved with the number 800.
JCPenney Installs Nike Shops In 600 Of Its Locations
The new Nike shops will boast enhanced visual elements featuring world-class athletes and signage to help shoppers find gear for basketball, training, running and more.
Will Under Armour Hit Gold With Jordan Spieth Golf Shoe?
Jordan Spieth begins his first-ever Global Tour with Under Armour, debuting his first signature UA golf shoe, the Spieth One.
Skechers Performance Signs Rising PGA Star
Skechers Performance signed PGA rising star and YouTube golf trick artist Wesley Bryan, who will represent Skechers Go Golf.
Under Armour Names Former VF Corp. Talent To VP Of Investor Relations
Lance Allega joins Under Armour after serving as head of investor relations and strategic accounts for VF Corporation.
RunSignUp Appoints VP Of Strategic Business Development
Eric Cone was previously the founder and CEO of RaceIt, a registration platform he started in 2007 that was acquired by Competitor Group in 2012.
Brooks Running Company Promotes New EVP, GM Of Global Sales
Dan Sheridan has been with the company for 19 years.
Nautilus Inc. Partners With Daily Burn
Daily Burn will provide subscribers with exclusive access to Bowflex expert training advice, with new streaming workout videos for Bowflex Max Trainer cardio machine customers.
Reebok Launches Campaign Celebrating Physicality and Human Connection
Reebok launched a new campaign, ‘Hands,” that will makes thousands of top trainers available for free in key cities across the U.S. this week.
SFIA To Again Host Start-Up Challenge At 2017 Industry Leaders Summit
Up-and-coming startups can now submit pitches to become finalists in the ‘2017 SFIA Start-Up Challenge.’ The top five finalists will then be given time to pitch their ideas to industry executives, C-Suite attendees and SFIA’s Board of Directors.
