SGB Update Sports & Fitness

Maximum Human Performance Signs New Athlete Team

Timed with the launch of MHP’s new formulations, the athletes will appear in the brand’s new “Your Body of Work – Driven by MHP Science” campaign set to debut later this month.

NSGA Report: Sports Participation Had Mixed Results In 2016

Segments experiencing growth included Open Water Sports, Shooting Sports, Fitness Activities, Team Sports and Outdoor Activities, while Wheel Sports, Individual Sports, Indoor Games, Personal Contact Sports and Snow Sports declined.

Newell Brands Lifts Q1 Guidance On Improved Q1

Newell Brands reported pro-forma core sales in its Play segment grew 0.5 percent as solid growth on Beverages, Coolers and Team Sports was largely offset by substantial inventory destocking on Fishing and selected Coleman product categories.

Callaway Golf Hikes Guidance On Strong Q1

Said Chip Brewer, president and CEO of Callaway Golf Company.,”Business around the globe remains very strong with all major regions reporting sales growth and market share gains. And our new business ventures, namely the apparel joint venture in Japan and the recently acquired OGIO business, are performing ahead of plan.”

Lonzo Ball Launches Signature Shoe Independently

Lonzo Ball, expected to be a top-three pick in the upcoming NBA draft, has independently come out with his own shoe, the ZO2 by Lonzo Ball. His signature model costs $495 a pair.

Gildan Sees Record First Quarter

“Despite an environment where we continue to see mixed market conditions, including the impact of store closings, we believe our performance during the first quarter positions us well to deliver on our previous guidance for the full year,” EVP and CFO Rhodri J. Harries said during a conference call.

TYR Partners With DelMoSports

TYR will become the Official Swim Partner for the 2017 events including the Escape the Cape Triathlon, Atlantic City Triathlon, Tri the Wildwoods Triathlon, 5k and Kids’ Race, Ironman 70.3 Atlantic City, and Escape to Lewes Open Water Swim.

Sequential Brands Sees Q1 Sales Climb 16 Percent

Sequential Brands Group Inc. reported total revenue for the first quarter ended March 31, 2017 increased 16 percent to $39.4 million, compared to $34.0 million in the prior year quarter.

Adidas Q1 Boosted By North America, China, E-Commerce

Adidas AG reported earnings jumped 30 percent in the first quarter. Results were paced by an 18 percent increase at brand Adidas on a currency-neutral basis as well as a 13 percent increase at the Reebok brand. Combined sales of the Adidas and Reebok brands grew in all market segments except Russia/CIS. Growth was particularly strong in North America (+31 percent), Greater China (+30 percent), Japan (+21 percent) and MEAA (+15 percent).