SGB Update Sports & Fitness

Varsity Brands Hosts School Spirit Awards
The event, presented by BSN Sports, Varsity Spirit and Herff Jones, recognizes schools, school groups and individuals who go the extra mile to build school pride, student engagement and community spirit.

Adidas Appoints Managing Directors For Western Europe And Emerging Markets
Following the appointment of Gil Steyaert as executive board member responsible for global operations, Alain Pourcelot will succeed Gil Steyaert in the role of managing director Western Europe with immediate effect.
Timbuk2 Introduces Summer Sessions
“With bike margarita blenders, exclusive beer tastings, and special deals, this motley of jubilation will have you hope the season never turns,” the company wrote in its release.
REI’s Chief Technology Officer To Join Lululemon
Julie Averill, CIO at REI, is joining Lululemon as EVP and chief technology officer, according to a report from GeekWire.
Ten Cities Participating In ‘Safe Routes To Parks’ Pilot Program
This month, the National Recreation and Park Association (NRPA) will kick off its new Safe Routes to Parks pilot program, which aims to demonstrate how local park and recreation agencies are utilizing the Safe Routes to Parks Action Framework to increase safe access to parks and improve health outcomes in underserved areas.

Superfeet Appoints Director Of Business Development
Prior to joining Superfeet, Chuck Sanson worked with Pearl Izumi USA for fifteen years, most recently as director of run.

Dick’s Q1 Hits Higher End Of Guidance
Dick’s Sporting Goods Inc. reported first-quarter earnings that arrived at the higher end of guidance, although same-store sales fell short. The retailer will also take a charge of $7 million in the second quarter related to the elimination of positions, primarily at the company’s store support center.
Yue Yuen’s Q1 Revenues Climb 3.6 Percent
Net profits grew 30.6 percent on a 3.6 percent revenue gain.

Jordan Brand Signs Chinese Basketball Star
In conjunction with Jordan Brand’s 20th anniversary of entering Greater China, the brand has signed its first Chinese basketball player, Guo Ailun.

Nike Signs Soccer Phenom Mallory Pugh
Pugh, 19, has also stated she will sign with the Washington Spirit in the NWSL.

Asics Renews Sponsorship Of Italian Athletics Federation
As part of the five-year deal, the brand will continue to supply all competition wear at all major international competitions.

Dick’s Sporting Goods Fixes $23 Million Accounting Error
Dick’s said it should have recorded non-cash impairment and store closing charges of $32.8 million in the fourth quarter. Instead, charges of only $9.4 million were recorded on the line item in its initial report.

Acushnet’s Q1 Earnings See Slight Decline
Wally Uihlein, Acushnet, president and CEO, said, “So far in 2017, the global golf industry is in a good place. While the first few months of industry sell-in are always affected by items like weather patterns and retail trends, the outlook continues to be promising as the golf season gets underway around the world.”

Fleet Feet Syracuse Triathlon Coach Passes Away
According to an obit on Syracuse.com, “Despite his accomplished running career, Brendan may best be remembered for the support he provided to so many people of all ages and speeds – words of encouragement chalked on racecourses, and pre-race pep-talks laced with wit.”

Hayter Comm Acquired By Seattle’s Williams-Helde
Hayter Communications, an active lifestyle public relations agency, was acquired by Williams-Helde, a Seattle-based marketing communications firm.