SGB Update Sports & Fitness
Puma Releases World’s Biggest Kit Launch
Each kit is dark and fearsome in color, technically-advanced, premium in materials and features unique detailing inspired by the individual club’s stadium or town, so home pride is with them wherever they go.
Performance Health Seeks Safer Alternatives For Pain Management
Performance Health has partnered with NFL pro Drew Brees for the “Safer Pain Relief” campaign.
Adidas Originals Opens Flagship On Venice Beach
Opening on July 13 on Abbot Kinney Blvd, the new Adidas Originals store celebrates the eclectic Venice culture with products and experiences that capture the creative, artistic vibe of the community.
NRF: Imports Could Hit New Record
July and August should be two of the busiest months ever seen for imports at the nation’s major retail container ports, according to the monthly Global Port Tracker report released by the National Retail Federation and Hackett Associates.
Fleet Feet Opening New Location In Missouri
Fleet Feet Sports announced the opening of the brand’s newest franchise location in Columbia, MO.
Adidas Launches ‘Create Positivity’ Campaign
The campaign features creators at all levels of sport including professionals like: Dak Prescott, DeAndre Hopkins, Kris Bryant, Carlos Correa, Candace Parker, Joel Embiid and Robbie Rogers.
Sports Direct Adds Former Nike Executive David Daly To Board
David Daly was formerly senior director for Nike’s Club & Federation Business based in Amsterdam.
Dick’s Sports Matter Initiative Wins ESPN Corporate Community Impact Award
Dick’s Sporting Goods and The Dick’s Sporting Goods Foundation, which supports Dick’s charitable and philanthropic activities, were honored last night at ESPN’s third annual Sports Humanitarian of the Year Awards ceremony in Los Angeles.
Pedego Electric Bikes Store Opens 100th Location
The world’s 100th Pedego Electric Bikes store opened in Simsbury, CT.
NFHS Sets Rule Changes for Track & Field And Softball
Two important baseball equipment rule changes regarding baseballs and chest protectors were announced by the National Federation of State High School Associations (NFHS).
Runner’s Hub To Become Fleet Feet Sports
Fleet Feet Sports announced that The Runner’s Hub in Clarksville, TN will become a Fleet Feet Sports franchise location effective immediately.
Boa Technology Launches Ambassador Program
Boa Technology, creators of the Boa System, announced a new ambassador program that showcases the diversity of Boa through dedicated athletes that have overcome medical barriers to pursue their life-long passions.
TYR Sport Signs Leah Smith
TYR Sport, the manufacturer of competitive swim and triathlon gear, announced the signing of 2x Olympic medalist Leah Smith to its roster of sponsored athletes.
Vicis Secures $10 Million In New Funding
Vicis Inc., which is planning to bring its ZERO1 football helmet to NCAA and NFL fields this fall, raised an additional $10 million.
VF Corp. Supports Social Responsibility And Sustainability
VF Corp. said that in 2016, 1,600 EMEA employees from VF’s corporate headquarters and its brands volunteered more than 15,000 hours in their local communities.
