SGB Update Sports & Fitness
Buff Unveils 2017 Running Ambassadors
The performance headwear brand has added trail runners Suzanna Bon and Zach Miller to a team that already includes Anton Krupicka, Ian Sharman, Adam Kimble, Michael Wardian and Gina Lucrezi.
Technogym Introduces Apple Watch Compatibility
Within the Apple Worldwide Developers Conference keynote speech Apple announced Technogym connected cardio equipment will be compatible with Apple watch.
Team USA Partners With U.S. Polo Association
The U.S. Polo Association is returning as the official apparel sponsor of the Federation of International Polo (FIP).
Sports Direct Adds To Finish Line Stake
Sports Direct International, the U.K.’s largest sports goods retailer, lifted its stake in Finish Line to seven million shares, or a 17.4 percent stake.
In-Shape Restructures With Four Internal Promotions
Among the moves was the promotion of Francesca Schuler to chief operations officer in order to integrate marketing and operations into one team. Schuler was most recently the CMO.
Mizuno Partners With LakePoint Sporting Community
Located in Emerson, GA, LakePoint is a sports tournament destination featuring athletic facilities, retail, entertainment and hotels.
Saucony Launches Run Your World Global Campaign
Saucony has launched a new global brand platform entitled “Run Your World,” which invites runners “to be the hero of their own journey.”
WISE Adds Chapters In Utah, Las Vegas And Greater Raleigh
Local chapters provide programming and networking opportunities in their region while offering national resources including the WISE Within Mentor Program and Speed Mentoring Roundtables.
Flight Club, Brooklyn Vintage Club Create NBA Time Machine
The two joined forces to pay homage to the 2017 NBA Finals matchup between the Cleveland Cavaliers and Golden State Warriors by returning to 1994 to the matchup between the Houston Rockets and New York Knicks.
NSGA Appoints Bezanson And Miller To Board
The National Sporting Goods Association Board appointed Kevin Bezanson of Cleve’s Source for Sports and Greg Miller of Universal Athletic to its board of directors.
Fanatics Signs Auston Matthews To Memorabilia Deal
Fanatics formed an exclusive collectibles and memorabilia partnership with NHL rookie star and Toronto Maple Leafs center Auston Matthews.
Under Armour’s Kevin Plank Addresses Pending Paris Climate Accord Exit
In a statement, Under Armour CEO Kevin Plank said the company is “disappointed” by the Trump administration’s decision to withdraw from the Paris Climate Agreement “as climate change continues to threaten our planet, our cities and our economies.”
Nike Speaks Out Against Paris Climate Accord Withdrawal
Nike issued a formal statement opposing the President Donald Trump’s intention to withdraw the United States from the Paris Climate Accord.
Under Armour And Sport Chek Launch Search For 2018 Canadian Youth Ambassadors
The 2nd annual Team UA NEXT Canada Powered by Sport Chek campaign kicked off to find the NEXT generation of Under Armour athletes. Seven to 12-year-old hard-working athletes are eligible.
Bauer Gets New CEO
Peak Achievement Athletics Inc., the successor company to Performance Sports Group, appointed Edward G. Kinnaly as the CEO of the Bauer, Cascade and Maverik businesses, effective June 1. The new owners of Peak Achievement Athletics are searching for a separate CEO to manage the Easton business.
