SGB Update Sports & Fitness
ClassPass Raises $70 Million In Funding
ClassPass, the membership fitness network, secured its largest funding to date, raising $70 million in a Series C round of financing led by Temasek.
Nike Signs Markelle Fultz
Nike has signed an endorsement deal with Markelle Fultz, the expected first pick in the NBA draft.
Lululemon Invests In Cycling Apparel Startup
Lululemon Athletica has acquired a minority stake in 7mesh Industries, a cycling apparel startup based in nearby Squamish, British Columbia, according to Fortune.
Adidas Signs Boston Red Sox’s Xander Bogaerts
Adidas announced a multiyear partnership with shortstop Xander Bogaerts of the Boston Red Sox.
NormaTec Partners With USTA
The United States Tennis Association Player Development program has partnered with NormaTec to bring NormaTec’s recovery capabilities to the organization’s USTA National Campus at Lake Nona in Orlando, FL.
New Era Signs Dak Prescott
The reigning AP NFL Offensive Rookie of the Year joins a cast of athletes including: Le’Veon Bell (Pittsburgh Steelers), Khalil Mack (Oakland Raiders), Greg Olsen (Carolina Panthers) and Sterling Shepard (New York Giants).
Nike Announces New Consumer Direct Offense
Nike is reducing its geography structure from six to four regions, appointing Michael Spillane to the new role of president of categories and product and creating a new new Nike Direct organization to improve speed to market and better engage consumers. The changes will result an overall reduction of approximately 2 percent of the company’s global workforce.
Hoka One One Grows Ambassador Team
Hoka One One, a division of Deckers Brands, has bolstered its athlete roster with the signing of triathlete Kirsten Kasper and ultrarunner Tim Freriks.
USPTA Moves Headquarters To Lake Nona, FL
The United States Professional Tennis Association began transitioning its worldwide headquarters to Lake Nona, FL, at the end of May.
Retail Sales Remain Flat In May
Retail sales in May were essentially unchanged on a seasonally adjusted basis after an upwardly revised gain of 0.6 percent, according to calculations released by the National Retail Federation.
Mizuno Partners With BB&T Atlanta Open
Mizuno USA Inc. signed a new partnership with the BB&T Atlanta Open to be the Official Performance Footwear and Apparel Sponsor of the ATP World Tour 250 tournament.
Gym Source Hires Vice President Of Operations
Gym Source announced that Ed Kurzontkowski, formerly of Cybex International, has joined the company as vice president of operations.
Peak Achievement Athletics Appoints Tony Palma As CEO For Easton Diamond Sports
Peak Achievement Athletics Inc. and its controlling shareholders, Sagard Holdings and Fairfax Financial announced the appointment of Anthony M. Palma as the chief executive officer of Easton Diamond Sports, effective June 13, 2017. In addition to his role as CEO of Easton,Palma will also serve as co-CEO of Peak with Ed Kinnaly.
SFIA Releases 2017 Installment Of Single Sports & Fitness Participation Reports
The Sports & Fitness Industry Association released 87 Single Sports & Fitness Reports for 2017. These reports provide an in-depth analysis and breakdown of participation demographics by specific sport or fitness activity.
