SGB Update Sports & Fitness
Activist Investor Demands Sale Or Merger Of Deckers Brands
In a letter to Deckers board, Marcato said that if if Deckers’ strategic review process does not culminate in a sale of the company at an attractive value to all shareholders, Marcato “will be prepared to seek significant Board change at the company’s next annual meeting by nominating a slate of director candidates to replace the entire Board.”
Gatorade Brings Back ‘Beat the Heat’ Campaign
Marking its 13th year, Gatorade will feature J.J. Watt, Karl-Anthony Towns, April Ross and D’Angelo Russell in its annual Beat the Heat campaign.
Future of Tennis & Tech Event Coming To New York City
The 10th Annual Tennis Industry Association (TIA) Tennis Forum, which will be held in New York City on Aug. 28, the first day of play at the US Open, is inviting entrepreneurs with innovative products, software or services designed to grow the sport and business of tennis to pitch their ideas in the “Tennis Innovation Challenge NYC 2017.”
Retro Fitness Names Mike Rogers As New COO
Rogers most recently served as director of license store operations at Starbucks Coffee Company, where he led the brand through record growth for more than 20 years.
TYR Sport Extends Partnership With USA Water Polo
TYR Sport, the manufacturer of competitive swim and triathlon gear, extended its partnership with USA Water Polo (USAWP), the national governing body for the sport of water polo in the U.S.
Women’s Health And Yelp Reveal America’s ‘Wellthiest’ Cities
Albuquerque, NM, Anchorage, AK and Austin, TX topped the list of cities determined to offer the best overall quality-of-life options for wellness.
Marathon Finishers Slide For Second Straight Year
For the second time in history – with the exception of 2012 when the New York City Marathon was cancelled – the number of U.S. marathon finishers declined, but only slightly in the most recent year-over-year comparison, according to Running USA.
Hoka One One Partners With FloSports
Hoka One One and FloSports will partner on more than 20 videos throughout the year that will include both long-form and short-form original video content, culminating with a feature film on Futsum Zienasellassie and his journey from post-college to world class runner.
Under Armour Appoints Patrik Frisk President And Chief Operating Officer
Under Armour Inc. appointed Patrik Frisk president and chief operating officer. The company also announced strategic executive changes to align its organizational structure to better leverage its digital business, support its move toward category management, and drive greater operational efficiency across the organization.
Umbro Becomes Kit Sponsor For FC Schalke
FC Schalke 04 e.V. have come to an agreement with Umbro to become the club’s new kit suppliers from July 2018, thus ending the club’s long-standing partnership with Adidas.
TeamSnap Acquires FanAppEvents
TeamSnap, a leader in integrated sports management, announced the acquisition of FanAppEvents, a leading tournament and league management company, for an undisclosed amount.
Mikasa Signs Beach Volleyball Phenom Sara Hughes
Mikasa and two-time NCAA Beach Volleyball Champion Sara Hughes have entered into a sponsorship agreement through 2020.
Bulldog Sporting Goods To Close
Bulldog Sporting Goods, based in Athens,, GA, is closing after 49 years, according to onlineathens.com.
Sena Releases Bluetooth Cycling Helmet
Bluetooth 4.1 allows for riders to easily pair the X1 helmet to their smartphone to listen to data and cues from fitness apps, GPS directions, music and take/make phone calls.
Nike To Sponsor Toledo University
The University of Toledo Athletic Department has agreed to a multi-year exclusive partnership with Nike beginning on July 1, 2017, UT vice president and athletic director Mike O’Brien announced.
