SGB Update Sports & Fitness

Nathan Launches Safety & Visibility Campaign

The Nathan Run For The Stars campaign is part of a year-round educational, training and support system for select run specialty partners designed to promote growth in key running essentials categories.

Saucony Launches Freedom Track Club

Saucony expanded its commitment to athlete development with the launch of the Saucony Freedom Track Club, a Boston-based elite running group dedicated to developing future Olympic hopefuls.

Moody’s Downgrades Academy’s Debt Ratings

Moody’s Investors Service downgraded its debt ratings for Academy Ltd. due to the “highly promotional environment” for athletic apparel and weak demand for firearms and ammunition.

Fabletics Expands Into Footwear

The brand co-founded by Kate Hudson will introduce 11 styles comprised of training shoes, slip-ons, booties, lifestyle sneakers and high tops for women.

Adidas Again Lands On Dow Jones Sustainability Index

For the 18th year in a row, Adidas has been included in the Dow Jones Sustainability Indices (DJSI), which evaluate the sustainability performance of the largest 2,500 companies listed in the Dow Jones Global Total Stock Market Index.

8fit Secures $10 Million In Funding

8fit, a health and fitness app, announced a total of $10 million in funding with the closing of a Series A round led by Creandum and Eight Roads Ventures.

i9 Sports Awards Naples, Florida Franchise

i9 Sports, the nation’s first and largest youth sports league franchise, welcomed Shawn Gillespie to the organization after awarding the Fort Myers’ resident a franchise territory in Naples, FL.

Dick’s Announces Team USA Contenders Roster

Ashley Wagner and Alex Rigsby headline the roster of winter U.S. Olympic and Paralympic Contenders that are being supported by the Dick’s Sporting Goods through flexible employment or sponsorship agreements.

TomTom Starts Share Buyback Program

TomTom announced the start of its share buyback program to repurchase ordinary TomTom shares for an amount up to €50 million.

Puma Partners With Selena Gomez

The singer and actress will start working with Puma immediately and will first appear in the brand’s newest campaign for the Phenom, an upcoming women’s footwear drop.