SGB Update Sports & Fitness
Bedgear Partners With The Dallas Mavericks
After a successful first year as the Official Performance Sleep Partner of the Dallas Mavericks, last week, Bedgear professionally fit each individual athlete with a personalized Performance Sleep System.
Jim Calhoun Joins Hologenix
Hologenix LLC, the maker of Celliant mineral-based textile technology, announced the appointment of Jim Calhoun, most recently president of Converse, as chief executive officer.
K-Swiss Appoints Canadian Distributor
K-Swiss Inc., the namesake brand of KSwiss Global Brands (KSGB), a division of E-Land, announced an exclusive footwear distribution agreement with the Mint Green Group (MGG), a leading Canadian sportslifestyle distributor
Brunswick Corporation Intends To Sell Sea Ray
Brunswick Corporation announced it intends to sell Sea Ray, one of the 15 brands that comprise the Brunswick Boat Group.
TRX Forms Global Partnership With Westin Hotels & Resorts
Starting next month, WestinWORKOUT Fitness Studios will feature a selection of new strength, cardio, stretching and core equipment, including the signature TRX Suspension Trainer.
Oofos To Sponsor Arizona Bowl
Oofos, the maker of recovery footwear, announced that it will be the official recovery footwear for the 2017 Nova Home Loans Arizona Bowl on December 29.
Report: Jordan Brand To Ink Deal With Florida
The University of Florida will switch from Nike to Jordan brand for its football and basketball teams beginning in 2018, according to a report from GatorBait.net.
Under Armour Appoints David Bergman CFO
Under Armour, Inc. announced that David Bergman has been named chief financial officer (CFO). Bergman has served as acting CFO since February 2017.
Under Armour Announces Strategic Changes In Its Digital Business
Michael La Guardia. formerly at Yahoo Sports, joins Under Armour as SVP, Digital Product; MyFitnessPal’s Co-Founders are exiting; and connected fitness digital product, digital engineering and digital media will now all report to Paul Fipps, chief technology officer.
New Nike Flagship Headed To New York City
The current Niketown New York store at 6 East 57th Street will close in Spring 2018.
Nathan Teams Up With Ocean Conservancy
Two percent of profits from Nathan HammerHead steel bottles will help promote ocean health.
RYU Apparel Closes First Tranche Of $5 Million Private Placement
RYU Apparel Inc. said it has closed the first tranche of its non-brokered private placement financing of up to 71,428,572 units at a price of 7 cents per unit for gross proceeds of up to $5 million.
JLab Audio Named Official Audio Partner Of Major League Soccer
Major League Soccer (MLS) announced a multi-year sponsorship deal with JLab Audio, the headphone brand. Under the terms of the new agreement – JLab Audio’s largest partnership to date – the California-based company becomes Major League Soccer’s first Official Audio Partner.
Nike To Re-Up With Oregon
Oregon athletics is about to get a big, new deal with Nike, according to a report from the Oregonian.
Mapbox Acquires Fitness AR
Launched this past September, Fitness AR was the first mapping AR app, allowing Strava users to connect their accounts and visualize their runs, hikes and bike rides on an 3D terrain map in AR on an iPhone or iPad.
