SGB Update Sports & Fitness
Teamwork Acquires License To Norman Rockwell
Teamwork Athletic has acquired the license to Norman Rockwell. The new product features authentic Norman Rockwell illustrations onto their premium sublimated ProSphere holiday sweaters.
Saucony Athlete Molly Huddle Breaks Half Marathon Record
Two-time Olympian and Saucony athlete Molly Huddle broke the American record for the half marathon by running 1:07:25 to finish in seventh place at the 2018 Houston Half Marathon on Sunday. Deena Kastor had held the record.
Kentucky and Oklahoma Take Top Cheer Honor
The College Cheerleading and Dance Team National Championship, an elite competition produced by the Universal Cheerleaders Association and the Universal Dance Association, two Varsity Spirit brands, took place this weekend at the Walt Disney World Resort in Lake Buena Vista, FL.
Football’s Popularity Slips, But Still Overwhelmingly Americans’ Favorite Sport
Football is still the most popular U.S. spectator sport, but it is losing some popularity. While well below football, basketball and both soccer are both gaining ground with soccer now nearly matching baseball’s popularity.
Mammut Signs Sierra Blair-Coyle
Mammut signed Sierra Blair-Coyle, an elite climber, to its ambassador team.
PGA Merchandise Show Brings Back Inventors Spotlight Showcase
Organized in partnership with the United Inventors Association (UIA), the Inventors Spotlight on the PGA Show Floor showcases new golf and golf lifestyle-related products developed by independent inventors.
NSGA Applauds U.S. Supreme Court Decision To Hear Online Sales Tax Case
The National Sporting Goods Association (NSGA) welcomed the U.S. Supreme Court’s decision to hear a South Dakota case on whether online sellers can be required to collect sales tax the same as local stores.
Fila Signs Sponsorship Agreement With WTA Tour’s Ashleigh Barty
Fila announced that it has extended its relationship with Ashleigh Barty, the 2017 Newcombe Medal winner. Barty is on the company’s roster of endorsed ATP World Tour and WTA Tour players who wear the Fila brand on-court.
Former Black Diamond Equipment Business Leaders Launch Reasonworx
Robert Fry and Jeff Roche, both former executives at Black Diamond Equipment, have launched Reasonworx, a new type of business development collective.
NRF: Holiday Sales Grew 5.5 Percent
Holiday sales during November and December increased 5.5 percent over the same period in 2016 to $691.9 billion as growing wages, stronger employment and higher confidence led consumers to spend more than had been expected, the National Retail Federation said.
Sam’s Club To Close 63 Locations
The company will convert up to 12 of the impacted clubs to eCommerce fulfillment centers in a move that will speed delivery of online orders, with the balance of the facilities closing over the next few weeks.
Tag Heuer Launches First Celebrity Fundraising Challenge Benefiting Cycle For Survival
Tag Heuer ambassadors participating in the fundraising challenge include Tom Brady, quarterback, New England Patriot;Patrick Dempsey, American Actor; and Tim Howard, goalkeeper, U.S. Men’s National Soccer Team.
Tough Mudder Unveils 2018 New Obstacles
Tough Mudder Inc., announced a new twist on obstacles for the 2018 event season by unveiling the biggest structure to ever hit the obstacle course racing industry, Happy Ending, presented by Merrell, and Kong Infinity, the first obstacle in company history to be designed by members of the global tribe of more than 3 million Mudders.
Kering To Spin Off Majority Stake in Puma
Luxury group Kering said it intends to spin off a majority stake in Puma by distributing the stake to its own shareholders. The spinoff is expected to lead to a greater free float of Puma stocks, providing investors an enhanced possibility to invest in Puma, and allowing the company to reaffirm its business strategy.
Assos To Sponsor Cylance Pro Cycling Team
As part of Assos’ initiative to further support and promote women in cycling, the two-year sponsorship of the UCI Women’s World Tour Team will include custom apparel kits for all seasons. The commitment to Cylance Pro Cycling marks Assos’ first partnership with a women’s pro team.
