Technical cycling apparel brand, Assos of Switzerland, announces a partnership with the Cylance Pro Cycling Team.
As part of Assos’ initiative to further support and promote women in cycling, the two-year sponsorship of the UCI Women’s World Tour Team will include custom apparel kits for all seasons. The commitment to Cylance Pro Cycling marks Assos’ first partnership with a women’s pro team.
Assos will work closely alongside the Cylance Team to capture women’s specific product feedback in the ultimate setting and help drive Assos’ women’s product innovation.
“Cylance Pro Cycling represents the best in women’s cycling with riders from five countries. We couldn’t have partnered with a more committed group as our first foray into sponsorship of a women’s pro team,” says Phil Duff, CEO of Assos. “This is an exciting development for us as a brand and we’re looking forward to working side – by – side with the team as they help to drive the next generation of our women’s race collection.”
Cylance Pro Cycling kicks off the 2018 season in Assos apparel this week at the Australian Women’s Tour Down Under, wearing the Custom Aero Jersey and laalaLai Shorts. Additional team products will debut in February at Cylance’s team camp in Barcelona, followed by full summer and winter custom kits.
“We have a dedicated and powerful roster heading into 2018,” says Manel Lacambra, Cylance pro cycling general manager. “We are poised for an exciting year and having a strong, first-class brand like Assos supporting our team will help us build upon our foundation with products that will perform at the most elite level.”
“Having comfortable clothing is a hugely integral part of racing where you’re spending long days in the saddle,” says Giorgia Bronzini, two-time World Champion and 2018 Cylance team rider. “It’s a real honor to be supported by a brand with such an extensive history within cycling apparel and I’m excited to ride in the kit!”
Photo courtesy of Assos of Switzerland