SGB Update Sports & Fitness

Academy Sports + Outdoor to Undergo Corporate Layoffs
Academy Sports + Outdoors said it will be laying off approximately 140 non-customer facing positions largely due to the outsourcing of certain IT functions at the retailer.
Fresno’s Herb Bauer Sporting Goods to Close
Herb Bauer Sporting Goods in Fresno is closing after 68 years in business.
Gant Partners with Waterkeeper Alliance
Gant has partnered with Waterkeeper Alliance, the largest and fastest-growing non-profit focusing solely on clean water. Gant will support the organization’s mission through an annual charity contribution.
GoPro Rolls Out Enhanced Subscription Service
GoPro Inc. is building on the success of its Plus subscription service with the introduction of new benefits that deliver significant value to GoPro customers at no additional cost.
ElliptiGO Increases Support of Hoka NAZ Elite
Following the success of individual athlete sponsorships, ElliptiGO is raising its level of support for professional distance running team, Hoka Northern Arizona Elite, with a team product sponsorship.
S’well Partners with Marriott International’s Element Hotel
Marriott International’s eco-conscious longer-stay brand Element Hotels and S’well, the fashionable, reusable hydration accessory company, are launching a national partnership, which will be activated at all 26 Element Hotels in the United States.
Bridgestone Golf Extends Multi-Year Endorsement Agreement with Matt Kuchar
Bridgestone Golf, maker of premium golf balls, clubs and accessories, has signed a multi-year extension of its endorsement agreement with PGA Tour superstar Matt Kuchar,
Golf Rounds Slide In December
According to Golf Datatech National Rounds Played Report, rounds on a national level were up 4.1 percent in December 2017 compared to December 2016. Total year 2017 compared to 2016 rounds were down 2.7 percent.

Americans Say No To A Safer NFL
Despite an onslaught of negative news linking football to head injuries and concussions, the American public remains strongly opposed to major rule changes that would reduce the violence of the game.

Oakley sees Robust Q4 Revenue Growth
Luxottica reported sales in the fourth quarter grew 4.3 percent at constant exchange rates. Oakley scored its best quarterly performance over the last two years.

Safilo sees Below-Plan Q4 Revenues
Safilo, the parent of Smith and a number of other eyewear brands, said it’s expecting profitability for its year ended December 31 to be impacted by the somewhat larger decline in sales than planned in the fourth quarter.

Hedge Fund Seeks Spinoff of Brunswick Fitness Unit
Jeff Altman’s Owl Creek Asset Management has acquired an activist stake in Brunswick Corp. and is encouraging it to spin out its fitness business.

Escalade Sports Partners with Vuly
Escalade Sports, a wholly owned subsidiary of Escalade Inc and make of sports and outdoor recreational equipment, announced it has entered into an agreement with Vuly, a leader in trampolines and swing sets, to become the exclusive North
American distributor of Vuly products.

Orangetheory Fitness Accelerates Franchise Development
Orangetheory Fitness, the fitness franchise, announced its significant achievements in 2017, opening 294 new studios worldwide, as well as reporting more than $738 million in system-wide revenue and a 7.5 percent increase same store sales.

Pentland Brands Appoints Chirag Patel Chief Operating Officer
Chirag Patel joined the Pentland Brands executive team as director of strategy & portfolio in 2017, where he led the team behind the investment in US sneaker brand, SeaVees, and the footwear joint venture business with the Lacoste Group.