SGB Update Sports & Fitness

Gant Partners with Waterkeeper Alliance

Gant has partnered with Waterkeeper Alliance, the largest and fastest-growing non-profit focusing solely on clean water. Gant will support the organization’s mission through an annual charity contribution. 

GoPro Rolls Out Enhanced Subscription Service

GoPro Inc. is building on the success of its Plus subscription service with the introduction of new benefits that deliver significant value to GoPro customers at no additional cost.

ElliptiGO Increases Support of Hoka NAZ Elite

Following the success of individual athlete sponsorships, ElliptiGO is raising its level of support for professional distance running team, Hoka Northern Arizona Elite, with a team product sponsorship.

S’well Partners with Marriott International’s Element Hotel

Marriott International’s eco-conscious longer-stay brand Element Hotels and S’well, the fashionable, reusable hydration accessory company, are launching a national partnership, which will be activated at all 26 Element Hotels in the United States.

Golf Rounds Slide In December

According to Golf Datatech National Rounds Played Report, rounds on a national level were up 4.1 percent in December 2017 compared to December 2016.  Total year 2017 compared to 2016 rounds were down 2.7 percent. 

Americans Say No To A Safer NFL

Despite an onslaught of negative news linking football to head injuries and concussions, the American public remains strongly opposed to major rule changes that would reduce the violence of the game.

Oakley sees Robust Q4 Revenue Growth

Luxottica reported sales in the fourth quarter grew 4.3 percent at constant exchange rates. Oakley scored its best quarterly performance over the last two years.

Safilo sees Below-Plan Q4 Revenues

Safilo, the parent of Smith and a number of other eyewear brands, said it’s expecting profitability for its year ended December 31 to be impacted by the somewhat larger decline in sales than planned in the fourth quarter.

Escalade Sports Partners with Vuly

Escalade Sports, a wholly owned subsidiary of Escalade Inc and make of sports and outdoor recreational equipment, announced it has entered into an agreement with Vuly, a leader in trampolines and swing sets, to become the exclusive North
American distributor of Vuly products.

Orangetheory Fitness Accelerates Franchise Development

Orangetheory Fitness, the fitness franchise, announced its significant achievements in 2017, opening 294 new studios worldwide, as well as reporting more than $738 million in system-wide revenue and a 7.5 percent increase same store sales.

Pentland Brands Appoints Chirag Patel Chief Operating Officer

Chirag Patel joined the Pentland Brands executive team as director of strategy & portfolio in 2017, where he led the team behind the investment in US sneaker brand, SeaVees, and the footwear joint venture business with the Lacoste Group.