SGB Update Sports & Fitness
National Girls & Women In Sports Day Held On Capital Hill
A coalition of champion athletes and women’s rights activists arrive on Capitol Hill on Wednesday to celebrate the 32nd annual National Girls & Women in Sports Day (NGWSD), a national observance celebrating the extraordinary achievements of girls and women in sports.
University Of Central Arkansas Partners With Nike And BSN Sports
The agreement, which will commence on June 1, 2018 is part of BSN Sports Collegiate Select program, which aims to make BSN Sports a one-stop provider for all collegiate athletic, intramural, club and staff apparel and equipment to all D1, D2, D3 and NAIA schools.

Peak Unveils National Uniforms For PyeongChang 2018 Winter Olympics
On January 31, Chinese sportswear brand PEAK held a collection release conference which unveiled the uniforms of six national teams that will participate in the 2018 Winter Olympics. These nations include Brazil, Slovenia, New Zealand, Iceland, Ukraine and Romania.
CNBC: Lululemon CEO Resignation Tied To Relationship With Female Designer
According to a report from CNBC, the resignation of Laurent Potdevin as CEO of Lululemon was partly due to an inappropriate relationship with a female designer at the company.

Perry Ellis’ Founder Makes Bid For Company
The founder of Perry Ellis International, George Feldenkreis, is seeking to acquire the apparel company for $430 million with a plan to take the company private.
Adidas Partners With Zound Industries
The partnership, stretching until 2024, will see the first headphone products hit the market in 2019.
Mirror Secures $13 Million To In-Home Connected Fitness System
Mirror will dedicate resources to accelerating product development and to expanding its in-house content production.
HanesBrands Partners With National Park Foundation
Timed for #TravelTuesday, the National Park Foundation and HanesBrands announced a new partnership to inspire people from all backgrounds to connect with, celebrate, and support America’s national parks and community-based programs.

Dick’s Launches “United In Sport” Campaign
Timed to the Pyeongchang Olympics, Dick’s Sporting Goods launched a “United In Sport” campaign that shows “the transcendent power of sport throughout history, and highlights moments when humanity is at its best, showcasing the unbreakable power sport has in binding us together.”

Under Armour Launches Lindsey Vonn “Unlike Any” Film
With opening ceremonies for the Pyeongchang Olympics fonly three days away, Under Armour launched an “Unlike Any” campaign celebrating female athlete and a new film starring world champion alpine skier, Lindsey Vonn, ahead of her big races.

Shock Doctor Collaborates With Kickasso Kustoms
Shock Doctor, the leading mouthguard supplier, announced a collaboration with Kickasso Kustoms, the renowned artist known for one-of-a-kind designs with top professional athletes and celebrities.
ANTA Participates In Olympic Torch Relay
Ding Shizhong, the board chairman and CEO of ANTA Sports, and James Zheng, executive director at ANTA Sports and brand president of ANTA, were invited by Thomas Bach, president of the International Olympic Committee, to join the Olympic Torch Relay as distinguished representatives of a Chinese sportswear brand
Intersport’s Revenues Advance 3.3 Percent In 2017
Intersport, the world’s leading sporting goods retailer, reported retail sales increased worldwide by 3.3 percent in 2017 from €11.1 billion to €11.5 billion. Currency-adjusted growth was 3.8 percent.
Delta Apparel’s Q1 Sales Climb 19 Percent
Each of the company’s business units achieved double-digit sales growth over the prior year period, led by increases of 28 percent and 26 percent at Soffe and Art Gun, respectively, and 20 percent growth at Activewear.
Dick’s Chief Merchant Resigns
Dick’s Sporting Goods said in a regulatory filing that Keri L. Jones, executive vice president – chief merchant, plans to resign from her position, effective February 9,, in order to accept a CEO position at another company.