SGB Update Sports & Fitness
Gazelle Bicycles Bolster Sales And Marketing Teams In United States
Gazelle Bicycles has announced the addition of five independent sales organizations in the western U.S.
New Era Launches Largest Major League Baseball Campaign In Brand History
New Era Cap Co. Inc., the official cap of MLB, launched “We Who Reign,” the largest MLB campaign in its 98-year history.
Spartan Taps Craft Sportswear To Design Race Apparel, Footwear
Spartan has named Craft Sportswear the “official performance apparel and footwear” of the Spartan obstacle races. The multi-year partnership, terms of which were not disclosed, will see the two brands developing the first high-performance technical apparel for the rising sport of Obstacle Course Racing (OCR).
HanesBrands Raises $1.97 Million to Be Donated in 2018
HanesBrands and its employees have pledged $1.97 million this year to the United Way of Forsyth County and surrounding North Carolina communities. For these efforts, the United Way of North Carolina gave Hanes its Spirit of North Carolina Award for campaign excellence.
Finish Line’s Adjusted Earnings Climb 19 Percent In Q4
Finish Line Inc., in line with its guidance provided on March 26 when it announced plans to merge with JD Sports, reported earnings on an adjusted basis rose 19.4 percent in the fourth quarter while net earnings were essentially flat.
Farm To Feet Ambassador To Run Across North Carolina
Saturday, April 1, 2018, Capps will depart from Jockey’s Ridge State Park near Nags Head, North Carolina on the Mountains-to-Sea Trail destined for Clingmans Dome, 1,175 miles away, to raise awareness and funds for Myeloma.
PVH Corp. Sales Jump 27 Percent In Q4
PVH Corp. reported adjusted earnings in the fourth quarter rose 26.6 percent to $123.7 million, or $1.58 a share, from $97.7 million, or $1.23, a year ago.
Golf Rounds Slide In February
According to Golfdatatech, golf rounds played slid 8.5 percent during February versus the year-ago month. The one region showing gains was the Pacific.
D.C. United And Fanatics Announce Multichannel Retail Partnership For Audi Field
United have announced a long-term partnership with Fanatics to provide an expanded assortment of fan wear and merchandise for Black-and-Red supporters, whether shopping online, on their phone or at the new Audi Field.
Loot Crate Expands Sports Crate MLB Crate Line
Sports Crate was the first line of subscription products made exclusively for baseball fans, and this expansion allows more fans to be a part of the Exclusive Licensed Subscription Box of Major League Baseball.
HanesBrands Makes Significant Strides Toward 2020 Environmental Goals
HanesBrands, the parent of Champion, Hanes and Gear for Sports, reported significant achievements in water use, carbon dioxide emissions, energy use, renewable energy use and landfill diversion; on track to meet 2020 benchmarks
Chamois Butt’r Announces Key Sponsorships And Athletes for 2018
Chamois Butt’r announces its support and sponsorship of numerous pro cycling teams and world-class athletes for the 2018 season.
Hibbett Sports Hosts AHA Fundraising Campaign in Stores and Online
Retailer Hibbett Sports will host an American Heart Association (AHA) fundraising campaign in 1,000-plus Hibbett Sports stores nationwide and online throughout the month of April.
Newell Brands Sends Letter To Starboard
Newell Brands Inc. delivered a letter to Starboard Value and Opportunity Master Fund Ltd. from its board of directors addressing many of the activist hedge fund’s concerns.
VF Corp. Appoints Steve Murray VP, Strategic Projects
VF Corp. appointed Steve Murray, former president of Vans, to the new position of vice president, strategic projects. Murray initial focus will include elevating The North Face brand’s footwear product strategy, and supporting the successful integration of the Altra brand into VF and the extension of its technical footwear capabilities into VF’s outdoor footwear platform.
