SGB Update Sports & Fitness
PVH Corp. Partners With World Wildlife Fund
PVH Corp. announced a three-year partnership with conservation organization World Wildlife Fund (WWF) to support water stewardship efforts in key sourcing communities for PVH’s businesses and the broader apparel industry.
Jaybird Joins The Conservation Alliance
Sports audio and technology company Jaybird has joined The Conservation Alliance. In conjunction with this news, the company has announced two Earth Day promotions to benefit the organization.
Avia Reaches Deal For Expansion In China
Sequential Brands Group Inc. announced that the company has entered into a multi-year agreement with Beiying Sports Technology Co., Ltd., a leading sports manufacturer and distributor, to bring the Avia brand to Greater China.
TomTom’s Consumer Segment Sales Drop 28 Percent In Q1
TomTom reported sales slid 28 percent in the first quarter in its Consumer segment, which includes PNDs, navigation apps and sports watches.
Lululemon Names Patrick Guido Chief Financial Officer
Most recently, Guido served as treasurer and vice president of corporate development at VF Corp., managing capital allocation strategies, mitigating global financial risk, and executing on multiple strategic initiatives for the company.

Report: Under Armour MLB Deal Delayed Until 2020
Under Armour’s deal to make Major League Baseball uniforms will now start in 2020 instead of 2019, multiple sources confirmed to ESPN.com.

Big Day For Americans At Boston Marathon
Desiree Linden, who trains for the Hansons-Brooks Original Distance Project, became the first American woman to win Boston since 1985. She joined a number of American women and men finishing among the top ten in the race.

Nike’s Head Of Diversity Exits
Antoine Andrews, Nike’s VP, diversity and inclusion, has left the company, according to Bloomberg. His exit comes after allegations of inappropriate workplace behavior led to changes in March in Nike’s executive ranks.

Continental Divide Trail Coalition And LEKI Team Up For Fundraising Campaign
A donation of 60 pairs of trekking poles has incentivized the largest single fundraising effort for the Continental Divide Trail Coalition (CDTC) since the coalition’s inception in 2012.
ENVE Announces Promotion Of Jeremy Venz To Managing Director
ENVE has announced that Jeremy Venz will move into the position of managing director after serving as chief operating officer since July, 2017.
March Retail Sales Increased 5 Percent Over Last Year
March retail sales increased 0.3 percent seasonally adjusted over February and 5 percent year-over-year as the economy continued to grow, the National Retail Federation said. Sporting goods stores were down 0.9 percent year-over-year and down 1.8 percent from February seasonally adjusted.
Headsweats Is Official Headwear Partner Of MultiRace For Second Year
Headsweats, the manufacturer of performance headwear, announced a partnership with multi-sport event management company MultiRace for the second year in a row.
Nike Awards Community Grants To Nine Memphis Nonprofits
The Nike North America Logistics Campus in Memphis presented $80,000 in grants in $5,000 to $10,000 increments to nine local organizations focused on helping kids become more physically active.
Amer Sports Restates 2017 On Accounting Change
Amer Sports has adopted the new IFRS 15 standard ‘Revenue from Contracts with Customers’ as of January 1, 2018. As a result of the adoption, Amer Sports has restated the 2017 figures by using the full retrospective method.
PHIT America To Sponsor One Million Calorie Burn
PHIT America in a partnership with Play Tennis Month will hold One Million Calorie Burn, a three-hour cardio tennis session being held in Orland on April 30.